Keyword Enriched Content (KEC) is text on your site that has been researched and optimised so that it includes the same keywords that your customers use in search engines to reach your site.
We place a big emphasis on KEC for our clients as it can bring more, better-targeted traffic to sites by improving visibility and rankings in search engines.
Our research shows that customers are more likely both to visit and to buy from sites that speak their language. This means that sites containing the same keywords that the customers use as search terms can convince the customer that your site can sell them the right product. This traffic will have a higher rate of conversion into sales.
Websites will appear higher in the results pages if they are optimised for high performing keywords. Search engines regularly crawl all the sites on the web, and one of the major factors they use to determine the quality of each site is the keyword content, including the quantity and positioning of keywords in the copy of each page of the site.
Keyword Enriched Content should become an integral part of each page of the site. From a search engine point of view, the home page is still considered the most important page. However, at LeadGenerators we aim to build up the traffic to all the pages that are linked from the search engines results pages (landing pages) so that search engines then start to consider these pages as if they were home pages in their own right.
Good, content-rich copy should be based around the theme of your site, should contain a fair spread of your selected keywords and keyphrases, and it should be readable and tangible. As long as your don't exceed algorithm limits, the more keywords you pepper around your pages, the better. But, of course, it depends entirely on how good your editorial skills are, how much time you have to create these pages, and how much you can essentially write about any topic.
