Most SEOs agree that the more links that your website gets from other relevant websites, the better your site will rank in search engines. Most SEOs also agree that the quality of each link matters more than the number of links that you have.
One way of improving the quality of your links is to use the right kind of link text. Ever noticed blue hyperlinked text saying ‘click here’? It’s used if the author wants to link to something on another page with further details on a subject, and it’s all over the place.
Well, hyperlinked ‘anchor text’ like this performs the function of allowing people to click on words as opposed to a url such as ‘http://www.leadgenerators.co.uk/’, which would rather awkwardly break up flow of the sentence.
What many people don’t understand about anchor text like ‘click here’ is that the Googlebot automatically considers any anchor text to be related to the page it links to.
Therefore, if a page links to yours with the anchor text ‘click here’, a search engine will assume that your page is all about the concept of ’click here’. As a result, your page is likely to rank slightly higher in the search engines when people type in the term ‘click here’.
It stands to reason, then, that a far more sensible strategy would be to create anchor text which linked to your website with words relevant to your site or business.
So, for example, if you sell hamsters and another site links to yours with the sentence ‘these days you can buy hamsters at very reasonable prices’ this will be more beneficial to your rankings than a site which links to you with the phrase ‘to buy hamsters, click here’. Your site is about buying hamsters, not about click here!
By having the anchor text ‘buy hamsters’ as the link to your site, this will improve your rankings for those people who type ‘buy hamsters’ into a search engine.
After all, who wants to be at the top of the search engine for those people typing in the phrase “click here”? By the way, do you know who is number one for that phrase? Type it in and take a look for yourself. What is interesting is that the page that ranks number 1 in Google doesn’t have a single instance of the phrase on it!
It just goes to show how powerful anchor text links can be for your rankings!
So, if you will allow me……
For more advice about links or search engine optimisation in general, get in touch with our SEO experts today! (You get the gist).
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