Should you include online advertising in your marketing mix?
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Around half of the UK population is now online, and while there's a slight bias in the demographics towards younger and more affluent people, Internet users now represent society as a whole.
As a result of such a broad mass of web exposure in the UK, online marketing and search advertising has certainly made its mark on the marketing mix of most companies. Today it is rare to find companies that are not actively involved with online marketing and reaping the benefits.
Our experience shows that the question that our clients are asking is not if they should take advantage of online advertising, but what the appropriate mix should be.
While many of our clients believe in the power of internet marketing, they find that traditional advertising still represents a large contributing factor to their total sales and enquiries. For this reason it is important that we develop strategies that help our clients increase the weight of online spend gradually in their advertising mix to decrease costs while increasing total sales and profits.
We have been working with clients for many years helping them with the introduction of online marketing into their marketing mix and the development of appropriate online marketing strategies and programs.
Travel, Cat Litter and Infidelity
Online Marketing and the Marketing Mix 
