At LeadGenerators, we’ve spent many years building up reserves of specialist knowledge in online marketing solutions for the Travel Industry. If we may say so ourselves, this knowledge has been the foundation for some fantastic results. However, as times change, we find ourselves changing with them and branching out into pastures new. After all, if we can do it for some of the largest players in the Travel Industry, we can do it for everyone else. The Results So Far
As 2010 began, we thought it was time to take stock of our rankings situation and see just how our online marketing solutions were doing for our clients. Of the 25 most crucial phrases we were fighting for on behalf of travel clients at the time, a grand total of 68% were in the top two positions in Google’s ranking. Furthermore, 88% were in the top three, and in fact only one key phrase for which we were fighting lay outside of the top five (sitting comfortably at number 6).
Feeling pretty pleased with ourselves as you can imagine, we decided to double check the results of the small number of non-travel clients we serve, and were thrilled to find that they were enjoying similar successes. A whopping 75% of our important key phrases for non-travel clients could be found in Google’s top 3, with again, only one key phrase not featuring in the top 5.
Going Across the Pond
As you can imagine, this was a fantastic way to welcome the New Year, and 2010 also saw us starting work in a whole new area. As we’ve already mentioned, we can do it for Travel, and we can do it for other industries too. Now, it was time to see if we could make our online marketing solutions work in an American market. Our acquisition of an American client in the medical sector has opened a whole collection of doors to us, and so far we’re thoroughly enjoying the experience.
Our writing team faced the challenge of ditching all the regular rules, and writing using American spellings and colloquialisms. For example, the toilet became the washroom, colours became colors, pavements became sidewalks and trousers became pants. It didn’t take long to alter the way we write both the site and the viral copy, however there was a bigger challenge to come; how to get around Google’s normally ever so useful local search in order to report our successes?
Problem Solved
Fortunately, this problem could be solved with a simple proxy that provided us with an American IP address – just like that, we had instant access to American Google and ranking results straight from the USA. It’s only the end of February but through a combination of SEO, PPC and Social Media strategies we’ve already propelled one key phrase into Position 1 and Position 2 in Google, another in the Top Ten, and two others are slowly but surely climbing their way up, currently sitting comfortably well within the top thirty.
So it looks as though our online marketing solutions can travel across the waters just as well as we can. At LeadGenerators we’re constantly trying to expand our knowledge, and so far we’ve learnt a hell of a lot about online marketing for the American market – and winning!
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