A personal letter to LeadGenerators clients and friends

This month LeadGenerators celebrates its 2nd birthday!

Five years ago I started out in search marketing, and two years ago LeadGenerators was set up. We have grown from a two-man team then to a company of eight specialists today.

I am writing to all our clients and friends on our birthday to thank each and every one of you for your support and your business. It might sound clichéd, but this growth was only possible with clients like yourselves who have put your trust in us along the way.

LeadGenerators has changed a lot in two years. At first, our goal was delivering leads and sales via a mix of our mini-sites and Overture and Google pay per click marketing. This has proved a winning formula and remains our most successful strategy for many clients.

We have since developed our portfolio to include other internet marketing services. The most important of these are search engine optimisation, links programs and Web PR, all of which are very effective methods of increasing traffic, leads and business for our clients. We have also developed successful site conversion strategies that make client websites work harder at converting traffic into leads or sales. Clients wanting to increase their results don’t need to increase their advertising budgets but, instead, can convert more leads or sales from the same advertising spend.

Over the past year, Toby, Paul and Bruno have developed a range of online marketing products that an increasing number of our clients rely on. LG Highway , our content management system, enables travel clients to upload hotel and holiday packages and prices onto their site via an online admin section, without any prior coding knowledge.

We have also developed a range of online booking systems - LG Booker, LG HolidayFinder and LG Vault. These systems enable customers to select products and buy online securely, a big success with both our travel and non-travel clients. Our in-house mass mailer (LG Mailer) has helped many companies manage their own e-shot and newsletter campaigns.

Our latest product is LG Publisher. Due to launch this spring, it will enable users to build their own sites via an online admin section. Features include the ability to edit and create new folders and pages without any coding knowledge.

Our aim over the past year has been to provide our clients with a much broader online marketing experience by providing more services and products to achieve better results.

I speak for everyone here when I say it has been a pleasure representing you and helping build your online marketing campaigns, and I hope that we will have the opportunity of continuing to grow together with you in the future.

I wish all of you the very best.

Frank Orman