Who is Alexa?
Posted by Julietta Henderson July 30, 2010Categories: #SEMstump, Search Engine Optimization | No Comments
I keep hearing the term ‘Alexa Ranking’. Just who is this Alexa anyhow and why should I care if she ranks me or not? Isn’t it just Google I want to give me a good ranking?
Thomas, Cornwall
The Price of Petrol
Posted by Frank Orman July 30, 2010Categories: Internet Marketing Training, Search Engine Optimization, Travel Marketing | No Comments
When speaking to clients about online marketing solutions and specifically about how to improve their Search Engine Optimisation, we often use the analogy of a car.
Imagine your website as a car; preferably a nice sporty one! Getting your basic site structure and doing your KEC (keyword enriched copy) are like the building of the car itself. So far so good? Ok, so building the car is a one-off process and once it is all put together, polished up and ready to go, what else do you need? Well, you’ll need the petrol in order to actually get that car to move.
Can you Blog your Way to the Top?
Posted by Julietta Henderson July 26, 2010Categories: #SEMstump | No Comments
Question:
The other day at a meeting, one of my suppliers asked me if I had a blog on my website. When I responded that I didn’t, he seemed surprised and said that every website should have one and that it would help increase my rankings. I don’t know the first thing about ‘blogging’ but I feel like I should try because this guy said he had been to an Internet Marketing training seminar and that’s what they told him. Can you explain?
Andy, Hertfordshire
Is Twitter the Fastest Growing Search Engine?
Posted by Emily Collins July 24, 2010Categories: Search Engine Optimization | No Comments
If we started teaching you how to optimise your Twitter tweets during an internet marketing seminar then you’d probably think that we weren’t all there. After all, LeadGenerators are experts in search engine optimisation and Twitter isn’t actually a search engine, or is it?
The Whens and the Wheres of Email Marketing
Posted by Fiona Stevens July 23, 2010Categories: #SEMstump | No Comments
I’m looking to start stepping up my Email campaigns and whilst I’ve no problems deciding on the content of Emails, or who I want to send it to, there are a few other things playing on my mind. Could you tell me how often I should be sending out Email marketing paraphernalia, and also when the best time to send it is?
Anna, Surrey
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Social Media and Traditional Marketing – Strangers or Relatives
Posted by Fiona Stevens July 22, 2010Categories: Social Media | No Comments
If you’ve attended a LeadGenerators Internet Marketing Seminar, you’ll know how important we believe the foundations of traditional marketing to be, where Online Marketing campaigns are concerned. It seems from this blogpost by the SEO Chicks that we have someone else fighting our corner!
An Elephant Worth its Weight in Gold?
Posted by Julietta Henderson July 20, 2010Categories: Marketing, Miscellaneous, Travel Marketing | No Comments
Some of you may remember our recent blog post on Vicky’s elephant. Our resident PPC expert is not just adept at providing our clients with online marketing solutions; she’s a very talented artist as well.
