In my last blog post, I revealed one of my favourite social media case studies – The Fiskateers! And how I loved the way they created a ‘passion’ group not around their product (scissors) but around a ‘passion’ that a large majority of the customers shared – crafting! Read More

My goodness what has happened to my Facebook profile!!

A Timeline!!

Facebook says ‘hello’ to 2012 with the advent of the new ‘Timeline’ feature, which I have to say on a personal level I love.

Read More

.
Are you a wordsmith?
Are you really good at Scrabble?
Do you play to win?

If you have a love of the English language and get a thrill manipulating words then you might have what it takes to work in this leading and innovative Online Marketing Agency based in west London.

We need a special kind of writer: one who can not only adapt to the individual needs of our diverse clients but who can also manage a bevy of internal and external writers. You will be expected to produce your own copy in the form of articles, blogs posts, community development and a host of online material. At the same time you should be able to edit and proof-read the work of the writers under your management.
As a team leader, you will be responsible for learning the business, how we work and how we achieve great results for our clients.  Armed with this knowledge, you will develop close relationships with our clients, for whom you will be the main point of contact.  In addition, you will also lead and manage your team in order to improve and enhance productivity and achievements for our clients.

The successful candidate will have a degree in a humanities subject and demonstrable superb written and oral communication skills. To achieve the standards we expect in your texts, English should be your mother tongue. You should also have past team leader or management experience.  Applicants who can demonstrate involvement in an online community or passion group will be favourably considered.

Main Responsibilities

•    Writing blog posts, articles and website copy
•    Proof-reading and editing
•    Managing freelance writers and internal staff
•    Preparing monthly reports
•    Providing main point of contact with clients
•    Managing and optimising workflow
•    Managing social media platforms such as Twitter, Facebook and LinkedIn

Main Requirements

•    Educated to degree level, preferably in a humanities subject from an English speaking university
•    Possess highly developed writing and verbal communication skills
•    Have experience in editorial and proof-reading work

To Apply:

To apply for this role, please send a CV and covering letter to Frank Orman @ LeadGenerators and include any relevant examples of your writing such as articles or blog posts.   If you are not able to attached samples of your writing, please add them to the bottom on your convering letter or at the bottom of your CV. 

Please quote “Team Leader LGBlog Jan12” in the heading of your covering letter.

Considerations:

•    Candidates should live within easy commuting distance from our offices.  If you live outside of London, please relate to this in your covering letter.
•    Candidates should be able to demonstrate a very high level of English, over and beyond normal mother tongue level.  We suggest using your covering letter for this purpose.
•    Only candidates with the right to work in the UK will be considered.  If you are a foreign national, please state in your cover letter, that you have the right to work or we will assume that you do not and will delete your application.

PLEASE NO RECRUITMENT OR OUTSOURCING AGENCIES

.

301 redirects are incredibly important for the SEO of a client’s website any time the URLs are changed, and it alarms us that we are still seeing people not using them.  I thought I’d write a quick reminder about why 301 redirects are so important.

We’ve talked in the past about when you might need to use 301 redirects – basically, any time you need to change the URLs on your website, you need to use them. 

So what do they do?
Read More

Here in the UK, Google dominates the search engine world – accounting for approximately 90% of searches – but across the pond it’s quite a different story.  While Google still handles over 50% of searches in the US, a whopping 30% go via Bing according to the latest statistics.  SEOs and website managers in the US market cannot ignore Bing if they want to maximise their search engine exposure.  Fortunately, we’re here to share the latest advice for Bing SEO!
Read More

Whenever I explain LeadGenerators’ concept of ‘Passion Groups’ and “Passion Community Building”, I find myself talking about the exciting online communities that I have helped to create, build and run as part of our Social Media work for our clients. 

At this point, the client usually looks at me with false knowledge in his eyes and speaks those immortal but not unique words  ‘Those companies have a natural passion that can create a community, my company sells [insert non-sexy product]  - how am I to make people passionate about [insert same non-sexy product]?
Read More

My job entails creating online communities for my clients – but just what is an online community?

Facebook Group – says Mr. Green confidently

Twitter Following – says Mr. Pink with relish

Blog – says Mr. Blue satisfied that he is correct

Forum – Says Mr. Red knowing he had the right answer

Read More