Frank Orman

How To Optimise Your Google Places Listing

Posted by Frank Orman June 21, 2013
Categories: Search Engine Optimization | No Comments

 

“Google Places house at SXSWi” © 2006 Leyla A, used under a Creative Commons Attribution License: http://www.flickr.com/photos/ensh/4769294947/

In recent years, Google Places has become an increasingly prevalent feature in Google’s Search Engine Results Pages, often replacing organic results at the top of Page 1 for local search terms. Read More

Share
Elisabeth Neumeier

5 Steps To Successful Project Management

Posted by Elisabeth Neumeier June 15, 2013
Categories: Miscellaneous | No Comments

 

1

“Agile Project Management” © 2010 VFS Digital Design, used under a Creative Commons Attribution License: http://www.flickr.com/photos/ensh/4769294947/

‘Project management’ is one of those winged words that are on everybody’s lips in offices nowadays, as well as ‘project manager’, a term quite often used in job ads that sounds impressive and crucially important – but nobody’s got a clue what the job is actually about. Read More

Share
Laura Bolick

Does Anyone Like Me?

Posted by Laura Bolick June 5, 2013
Categories: Social Media | No Comments

A while ago one of our clients asked me how much Likes on Facebook matter. This is a bit of conundrum which attracts all sorts of conflicting opinions. Does the act of clicking on a little thumbs-up icon translate to brand endorsement by the consumer?

Let’s look at what happens when Joe Bloggs Likes a Facebook page.

Joe is looking at the Waitrose Facebook page and decides to Like it. In his personal profile under Likes he will have an icon that looks like image #1:

1

Read More

Share
Henry Croft

Advanced On-Page SEO: To Slash Or Not To Slash

Posted by Henry Croft May 1, 2013
Categories: Search Engine Optimization | No Comments

forward2

 Although Google seems to forgive a lot of minor transgressions when it comes to on-page SEO (it doesn’t expect every website to be 100% water-tight), it is, in my experience, worth ensuring you are doing all you can to stay on the good site of search engines. Read More

Share
Frank Orman

3 Types of Social Media

Posted by Frank Orman April 30, 2013
Categories: Social Media | No Comments

three_dogs

I am constantly asked by our clients to advise on a solid social media strategy and, in most cases, the expectation is to offer the holy trilogy of Facebook, Twitter and Blog in the  belief that this will represent the vital magic potion of viral spread and social media success. Read More

Share
Caroline

Catastrophe and The Community Manager

Posted by Caroline April 23, 2013
Categories: Travel Marketing | No Comments

 

"2013 Boston Marathon" © 2013 Soniasu, used under a Creative Commons Attribution License: http://www.flickr.com/photos/ensh/4769294947/

“2013 Boston Marathon” © 2013 Soniasu, used under a Creative Commons Attribution License: http://www.flickr.com/photos/ensh/4769294947/

By now, you have heard about Boston.  You have seen footage of the two explosions, and imagined yourself in the place of the puzzled runners, or in the bereaved families that sleepwalk through the city. Read More

Share
Caroline

Inside The Gathering: Ireland’s Latest Tourism Initiative

Posted by Caroline March 20, 2013
Categories: Travel Marketing | No Comments

 

'Tourism Ireland Launches 2013 Marketing Plans' c. 2012 informatique, Used Under A Creative Commons License

'Tourism Ireland Launches 2013 Marketing Plans' c. 2012 informatique, Used Under A Creative Commons License

With St. Patrick’s Day just having passed, it seems inevitable that we cast an eye on The Gathering, Ireland’s largest marketing campaign since their national decision to lie about the presence of snakes. As an Irish person and a travel marketer to boot, I can’t help but find the whole campaign completely fascinating. Read More

Share
 Page 1 of 31  1  2  3  4  5 » ...  Last »