TEST POST

Posted by admin August 29, 2014
Categories: Blog Post | No Comments

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In recent years, Google Places has become an increasingly prevalent feature in Google’s Search Engine Results Pages, often replacing organic results at the top of Page 1 for local search terms.

In addition to providing increased exposure and a boost in organic traffic, a Google Places listing can also provide the user with accurate information about your business.

Boosting your Google Places listing

But how do you ensure that your Google Places listing takes pride of place at the top of the SERPs?

What follows is a list of top SEO tips which can help you achieve this goal.

Business Description

Firstly, ensure that the description of your business contains your main keywords and good salesmanship, in order to appeal to both search engine spiders and visitors.  

In addition, make the most of the business categories provided. You are allowed to add up to 5 categories for your business, so be sure to use them all so searchers have more paths to reach your website.

Content

Once you have activated your Google Places account, the next step is to start adding content. This content includes pictures, videos and descriptive details.

From an SEO perspective, it is important to ensure that your Google Places account is 100% completed. There are many sections that a lot of business do not bother to fill in, and by leaving sections out, you are harming your potential of ranking at the top of your Google Places listing.

Again, it is important to ensure that any descriptive snippets satisfy both search engines and readers by combining key phrase enriched content with strong salesmanship.

Reputation Management

An important aspect of Google Places is customer reviews, which can also feature alongside your listing in Google Places.

Regardless of whether having positive reviews impacts the rank of your listing (there are some SEOs who believe this is the case, although there are no hard facts to back this up), it is important you manage the reputation of your brand with these reviews, in order to optimise click-through rates. If you have a lot of negative reviews, try countering this by asking some of your more loyal customers to add some positive reviews.

Analytics Management

Google Places features an analytics dashboard, where you can monitor impressions and clicks.

Use these analytics to inform other areas of your Online Marketing campaigns. For example, if you notice that you are getting a very high click-through rate for a certain search term in Google Places, consider integrating it into a PPC or SEO campaign.

Let us help!

Need help setting up and optimising your Google Places account?

Drop me an email at frankorman@leadgenerators.co.uk.

Frank Orman

How To Optimise Your Google Places Listing

Posted by Frank Orman August 21, 2014
Categories: Search Engine Optimization | No Comments

 

“Google Places house at SXSWi” © 2006 Leyla A, used under a Creative Commons Attribution License: http://www.flickr.com/photos/ensh/4769294947/

In recent years, Google Places has become an increasingly prevalent feature in Google’s Search Engine Results Pages, often replacing organic results at the top of Page 1 for local search terms. Read More

Test

Posted by admin August 15, 2014
Categories: Miscellaneous | No Comments
“Cute Dog Puppy” © 2010 epSos, used under a Creative Commons Attribution License: http://www.flickr.com/photos/buzzfarmers/7318018458/

“Cute Dog Puppy” © 2010 epSos, used under a Creative Commons Attribution License: http://www.flickr.com/photos/buzzfarmers/7318018458/

 

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Elisabeth Neumeier

5 Steps To Successful Project Management

Posted by Elisabeth Neumeier June 15, 2013
Categories: Miscellaneous | No Comments

 

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“Agile Project Management” © 2010 VFS Digital Design, used under a Creative Commons Attribution License: http://www.flickr.com/photos/ensh/4769294947/

‘Project management’ is one of those winged words that are on everybody’s lips in offices nowadays, as well as ‘project manager’, a term quite often used in job ads that sounds impressive and crucially important – but nobody’s got a clue what the job is actually about. Read More

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Does Anyone Like Me?

Posted by Laura Bolick June 5, 2013
Categories: Social Media | No Comments

A while ago one of our clients asked me how much Likes on Facebook matter. This is a bit of conundrum which attracts all sorts of conflicting opinions. Does the act of clicking on a little thumbs-up icon translate to brand endorsement by the consumer?

Let’s look at what happens when Joe Bloggs Likes a Facebook page.

Joe is looking at the Waitrose Facebook page and decides to Like it. In his personal profile under Likes he will have an icon that looks like image #1:

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Advanced On-Page SEO: To Slash Or Not To Slash

Posted by Henry Croft May 1, 2013
Categories: Search Engine Optimization | No Comments

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 Although Google seems to forgive a lot of minor transgressions when it comes to on-page SEO (it doesn’t expect every website to be 100% water-tight), it is, in my experience, worth ensuring you are doing all you can to stay on the good site of search engines. Read More

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3 Types of Social Media

Posted by Frank Orman April 30, 2013
Categories: Social Media | No Comments

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I am constantly asked by our clients to advise on a solid social media strategy and, in most cases, the expectation is to offer the holy trilogy of Facebook, Twitter and Blog in the  belief that this will represent the vital magic potion of viral spread and social media success. Read More

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