A Cherry on Top

We all know that a cherry bakewell that doesn’t have a cherry on top is no more than an ordinary cake.  It needs that cherry on the top to make it stand out.  This is an analogy that we at LeadGenerators like to apply to our online marketing solutions, and it is also the reason why we have decided to offer a free blog concept and design with every website design contract we undertake. After all, a website without a useful and informative blog supporting it is almost as bad as a bakewell without a cherry.

Why Are We Offering a Free Blog?

Many businesses know that they have to get started with Social Media – minimally a blog.  However, many just don’t know where to start or what to do or say.  So, this free blog offer with every website is part of our way of helping you kick start your Social Media program with the first step – a blog program. The reason for linking this offer to a new site design is that we can integrate the graphics of both, to keep the same branding, the same USPs and the same sales messaging.

If, however, you are not looking to design and build a new website (or upgrade our current site), we have another great starter offer that could be very useful to you – our Starter Social Media Package.  This package includes a blog design and a full blog post written for you by us once a week, together with either a Twitter campaign or a Facebook campaign.

Marketing Benefits of a Blog

There are many reasons why you should consider the option of a blog, not least of which being the fact that if you don’t already have one, you will soon be one of the only companies that doesn’t.  As online marketing solutions continue to involve more and more aspects of social media, blogging is becoming increasingly important.  But why is it is useful?

- Build Community: A blog provides a platform where your customers can form a community, get involved with your company, and provide helpful feedback and comments.  It allows customers to get actively involved.

- Make it Personal: A blog also adds a personal dimension to your business.  You might use it to keep customers up to date on your recent news, or you might use it to keep them informed of relevant industry information.  Whatever topic you decide to focus on, you will be proving that there is a face behind the business, which will in turn greatly contribute to the loyalty and repeat business of your customers.

- Help you Communicate Better: A blog can be very useful in times of crisis.  For example, had you been affected by the recent ash cloud disaster, a blog might have allowed you to keep your customers constantly up to date on the situation, and your response to it, without any of the hassle that can be attached to updating website pages.

SEO Benefits of a Blog

There are of course, a few sneaky extra benefits to having a blog – the most important of what are that blogs are great for SEO.  That’s right; it is not just websites that are being ranked in search engines.

- Fresh Copy: Search engines (especially Google) love blogs these days.  By updating your blog on a regular basis (if you don’t have time, we can help you by ghost-writing your blogs for you) you are providing fresh, useful content and this makes it particularly interesting for Google.  As a result, your blog posts will get ranked – often quicker and better.

- Great Source of Links: Blog posts should be full of interesting information and comments, and also links to various websites.  However, this will most likely mean that you can also link back to other blog posts you have written, or to key pages within your website which will in turn provide valuable internal links that will make you very popular with search engines.

For more information about any of our special offers, please call us on +44 (0) 20 8878 3739 or email me on frankorman@leadgenerators.co.uk