Alex MacFarlane

301 Redirects: Why Are They So Important?

Posted by Alex MacFarlane November 2, 2011
Categories: Search Engine Optimization | No Comments

301 redirects are incredibly important for the SEO of a client’s website any time the URLs are changed, and it alarms us that we are still seeing people not using them.  I thought I’d write a quick reminder about why 301 redirects are so important.We’ve talked in the past about when you might need to [...]

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Alex MacFarlane

Google List Snippets: What Do They Mean For Us?

Posted by Alex MacFarlane September 14, 2011
Categories: Internet Marketing Training, Search Engine Optimization, Travel Marketing | No Comments

 
 
Regular searchers in Google will no doubt have noticed that the search results have started to look a little bit different: Google has introduced list snippets for some web pages.

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Alex MacFarlane

Can Mirror Sites Help with International SEO?

Posted by Alex MacFarlane August 15, 2011
Categories: Search Engine Optimization | No Comments

 
Over the past couple of months, Frank has been discussing various important issues relating to international SEO, from site structure considerations to using Webmaster’s geotargeting function. As a result, one of our clients got in touch to ask us a question about the use and value mirror sites for international SEO, and Frank has [...]

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Alex MacFarlane

Can Google+ be used in a SEO Campaign?

Posted by Alex MacFarlane July 29, 2011
Categories: Search Engine Optimization | No Comments

 
As I’m sure you know, Google recently launched its new social media platform Google+. In light of Helen’s ongoing series of posts about how to SEO your Facebook page, I’ve been keeping an eye on what uses Google+ might have for us.

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Alex MacFarlane

The Third Prong of Website Content Strategies

Posted by Alex MacFarlane May 31, 2011
Categories: Linking Strategy, Uncategorized | No Comments

 
Recently, I happened upon a very interesting blog post: Link Building - Creating Encyclopedic Content by Michael Gray.  The gist of it is as follows.Many online marketers concentrate on getting the sales message onto every page of their clients’ websites.  But this is too narrow an approach.  One other aspect of successful online marketing solutions [...]

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Alex MacFarlane

What Has Google Been Up To Now!

Posted by Alex MacFarlane March 30, 2011
Categories: Marketing, Search Engine Optimization | 1 Comment

by warrantedarrest
 
Google has been making some ‘adjustments to its algorithm’.
Words that can strike fear deep into the hearts of all online marketers.

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Alex MacFarlane

Terrorist Strike Destroys Space Elevator

Posted by Alex MacFarlane December 23, 2010
Categories: Internet Marketing Training, Social Media | No Comments

 
“24 September 2010.
The Phoenix Elevator was destroyed tonight in a terrorist strike following a tense stand-off in orbit. Shortly after twilight, three warheads broke the 4000 kilometre long structure into thousands of pieces, wreaking havoc with a U.S.-Eurasian commando operation that was on the point of retaking the Elevator. U.S. officials say that a previously-unknown [...]

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