Photo by Starley2.

 
There are plenty of ideas being discussed about good practice when it comes to the use of Social Media Marketing. One of the most interesting comparisons recently made is that of social media sites being compared to embassies for a business or organization.

Photo by Sunfox.
 
If you can predict the future, your talents will be in demand these days. This is especially apparent when it comes to the field of online marketing, where the ability to pinpoint and predict emerging trends can be crucial to your success.

 
There’s been a lot of press about the SEO mistakes of JC Penney in the industry. If you’ve been paying attention, chances are you’ve seen them in one of the numerous articles written on their extraordinary, first-position rankings and the subsequent exposure of the ‘black-hat’ link building techniques they used to achieve it. There are [...]

 
I want to talk about the relationship between SEO and Social Media. Specifically, I want to discuss just one of the many different interactions between the two fields – the idea of Search Engine Optimization acting as a gateway for Social Media programs. To make the idea even more specific, I want to examine it [...]

Pic by Colvetivo Malbembe.
 
In my last post, I talked about the concept of Twitter as an Invitation Engine. It’s a theory of Twitter marketing based on a few different methods I’ve observed, and I discussed it in a little more detail in my previous blog post Twitter Tactics You Should Be Using, Part One. I’d [...]

Pic by Rosaura Ochoa.
 
Have you ever thought that there’s a distinct lack of intelligent discussion to be found about Twitter marketing?

“Would you please ask Google if I’m a whale?” Photo by Just Taken Pics.
A funny thing happened on my way to the internet this morning. I began typing a query into Google and paused halfway through. My search query had begun ‘Why do I’ and the auto-suggest feature in the search box finished my [...]