Fiona Stevens

Viral Marketing, the outcome - Is it good, bad or ugly?

Posted by Fiona Stevens April 28, 2010
Categories: Marketing, Travel Marketing | 2 Comments

 
On Monday evening, I went to CIMTIG’s seminar on Viral Marketing – the good, the bad, the ugly, which was put on to help educate those in the travel sector. I was both intrigued and baffled by the title and I am always keen to hear other opinions and case studies from both clients and [...]

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Fiona Stevens

SEO on a Plate

Posted by Fiona Stevens April 22, 2010
Categories: Search Engine Optimization | No Comments

 
Now that the weekend is nearing, the roast dinners and barbeques of the weekends are beginning to become an exciting prospect once again.  This blog post by Rand Fishkin has managed to bring them right back to the forefront of my mind, as he compares online marketing solutions to cookery. 

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Fiona Stevens

Keeping The Social in Social Media

Posted by Fiona Stevens April 20, 2010
Categories: Social Media | No Comments

 
Everyone knows that these days, a business that doesn’t incorporate a dip into Social Media within its online marketing solutions is hardly considered a business at all!  We are all being encouraged to become friends on Facebook, to tweet on Twitter, or to link ourselves with others on LinkedIn.  But are too many of us [...]

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Fiona Stevens

Social Media is the 7th Wave

Posted by Fiona Stevens April 15, 2010
Categories: Social Media | No Comments

 
They say that every seventh wave is a big one.  And it seems we’ve had numbers one, two, three, four, five and six already as the seventh wave - the wave of social media - continues to break on our shores.  Anyone working with online marketing solutions would do well to be mindful of the [...]

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Fiona Stevens

For SEO, there’s No Place Like Home - or Is There?

Posted by Fiona Stevens March 31, 2010
Categories: Linking Strategy, Marketing | No Comments

 
As an agency specialising in online marketing solutions, for our clients, we at LeadGenerators set particular stock in our linking strategies.  Be it for ourselves or for our clients, we know that good inbound and internal links can work wonders for your link profile; let us fill you in on some of the reasons why [...]

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Fiona Stevens

Twisting Twitter to your Advantage

Posted by Fiona Stevens March 16, 2010
Categories: Twitter | No Comments

 
As Twitter shows no signs of slowing down and marketers become more and more involved in using the social media tool in their online marketing solutions, Rand Fishkin takes a look at how we can twist Twitter to our advantage, using it as a research tool.As he discusses in this video, Google can recognise a [...]

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Fiona Stevens

Online Marketing Solutions the Wikipedia Way

Posted by Fiona Stevens March 11, 2010
Categories: Linking Strategy | No Comments

 
As Jason Capshaw rightly points out in his guest post on the Daily SEO tip blog, anyone that has been playing the Online Marketing solutions game in the past few years, will at some point have been frustrated by Wikipedia dominating the rankings that you are trying to secure for your clients.If we take the [...]

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