Helen Simpson

Pinterest For Business?

Posted by Helen Simpson March 23, 2012
Categories: Facebook, Social Media | No Comments

Exploring a New Social Media Platform: Just call me Livingstone.com!
As the person in control of our social media projects, it falls to me to explore and discover great new social media platforms for our clients.
So when I started hearing the word ‘Pinterest’ echoing around the social media news highways, I knew it would be up [...]

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Helen Simpson

Singular & Plural Phrases in SEO - Do Search Engines Know the Difference?

Posted by Helen Simpson February 28, 2012
Categories: Search Engine Optimization | 2 Comments

Singular & Plural Phrases in SEO?Do Search Engines Know the Difference?When it comes to SEO, my clients often ask me: ‘Should we optimise separately for singular and plural key phrases?’In my opinion, the answer should be ‘yes’ - at least for now.
 

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Helen Simpson

I Spoke for the Animals!

Posted by Helen Simpson January 27, 2012
Categories: Social Media | 2 Comments

 
In my last blog post, I revealed one of my favourite social media case studies – The Fiskateers! And how I loved the way they created a ‘passion’ group not around their product (scissors) but around a ‘passion’ that a large majority of the customers shared – crafting!

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Helen Simpson

New Timeline – Using Facebook for Business

Posted by Helen Simpson January 24, 2012
Categories: Social Media | No Comments

 
My goodness what has happened to my Facebook profile!!
A Timeline!!
Facebook says ‘hello’ to 2012 with the advent of the new ‘Timeline’ feature, which I have to say on a personal level I love.

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Helen Simpson

Fiskateering: A Passion for Scissors

Posted by Helen Simpson November 2, 2011
Categories: Search Engine Optimization, Uncategorized | No Comments

Whenever I explain LeadGenerators’ concept of ‘Passion Groups’ and “Passion Community Building”, I find myself talking about the exciting online communities that I have helped to create, build and run as part of our Social Media work for our clients.  At this point, the client usually looks at me with false knowledge in his eyes [...]

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Helen Simpson

Social Media Case Studies: How to Make Scissors Sexy

Posted by Helen Simpson September 15, 2011
Categories: Keyword Strategy, Social Media | No Comments

 
 
My job entails creating online communities for my clients – but just what is an online community?
 
Facebook Group – says Mr. Green confidently

Twitter Following – says Mr. Pink with relish

Blog – says Mr. Blue satisfied that he is correct

Forum – Says Mr. Red knowing he had the right answer

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Helen Simpson

How to SEO Your Facebook Page: Facebook Search Results.

Posted by Helen Simpson August 12, 2011
Categories: Facebook, Search Engine Optimization | No Comments

Facebook Internal Search

This blog post is the next in my series of articles looking at how to SEO for Facebook Pages and get them better ranked in search engines.

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