Rebecca Shelmerdine

The Long Tail Debate

Posted by Rebecca Shelmerdine October 14, 2009
Categories: Uncategorized | No Comments

When it comes to developing an effective SEO strategy for travel companies, one of the biggest challenges facing an SEO marketing agency is the competitiveness of the generic keywords they try to fight for. And for companies with a relatively small online marketing budget, it’s especially difficult.

Unfortunately, there is no straightforward solution. Some try to [...]

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Rebecca Shelmerdine

Spreading Your Tweets Across the Web

Posted by Rebecca Shelmerdine August 21, 2009
Categories: Search Engine Optimization | No Comments

Twitter is quickly becoming one of the most important social media tools, and as it grows, it can be used more and more for social media marketing and SEO. And London seems to be Twitters capital city, having one of the highest populations of Twitter users in the world. As part of our online marketing [...]

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Rebecca Shelmerdine

SEO Strategy Tip: Writing Fresh Web Content

Posted by Rebecca Shelmerdine June 15, 2009
Categories: Search Engine Optimization | No Comments

Fresh content as part of an SEO strategy is enormously important to boost websites’ ranking in Google. The fact is, Google spiders favour sites with fresher, more relevant content, and reward them with higher positions in the SERPs (Search Engine Results Pages). To put it simply, Google spiders visit the sites they like more frequently, [...]

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