Vicky Scott

I wish it could be Christmas (in my Adwords campaign) everyday

Posted by Vicky Scott February 9, 2011
Categories: Pay per Click | No Comments

No you aren’t going mad or have slept through the whole of 2011 and woken up in December. Although February isn’t the most obvious time to talk about preparing your PPC campaigns for Christmas, but maybe like buying Christmas presents for your entire family or filing you’re a tax return, getting ready early can actually pay off…

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Vicky Scott

Should I bid on my brand in PPC?

Posted by Vicky Scott June 14, 2010
Categories: #SEMstump | No Comments

Question:   Should I bid on my brand name in my pay per click campaign? My website is already at number one in Google’s organic listings so customers who know about my brand will find me anyway? I don’t want to pay for traffic that I am already receiving for free. Alice, Kent

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Vicky Scott

Where did all my PPC conversions go? Google’s Search Funnel Report might have the answer

Posted by Vicky Scott May 6, 2010
Categories: Pay per Click | 1 Comment

Ever been in a situation where your PPC campaign regularly generates a good volume of low cost conversions and then, for no apparent reason, the conversions dry up?   You try bidding up, bidding down, optimising your campaign by refreshing the keyphrase list, changing your Creatives and finally resort to pausing any keywords that are [...]

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Vicky Scott

Revisiting Quality Score

Posted by Vicky Scott April 3, 2010
Categories: Pay per Click | No Comments

Quality score for ppc advertising has been blogged about a lot in the past -and with good reason. Having a campaign containing keywords with a quality score of 7 or above is like getting a discount on your Cost Per Click and Quality Score is as important to your Ad Position as your Maximum Bid. [...]

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Vicky Scott

Long Tail Search: RIP?

Posted by Vicky Scott March 3, 2010
Categories: Pay per Click, Travel Marketing | No Comments

Whilst running online marketing campaigns for our clients in the travel sector over the last couple of years, I’ve noticed that long tail keyphrases are becoming much less important sources of both traffic and conversions than they used to be.  What once used to be an essential part of our initial keyword research is now [...]

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Vicky Scott

Google’s New Sitelinks

Posted by Vicky Scott February 23, 2010
Categories: Pay per Click | 1 Comment

As part of my PPC work for our clients I’ve been researching new online marketing solutions. Over the last few months Google has introduced some new features into its Adwords Advertising platform. I’ve begun experimenting with one of these features, Sitelinks, on some of our clients and so far have received some positive results.

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Vicky Scott

PPC Advertising with Facebook: A Beginner’s Guide

Posted by Vicky Scott June 25, 2009
Categories: Facebook, Pay per Click | No Comments

A lot of clients have been asking recently how they can take advantage of Facebook’s Pay Per Click services so I thought I’d explain the key differences between setting up a PPC advertising campaign in Google and in Facebook.   The first step in Facebook is to come up with a creative for your ad [...]

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