No you aren’t going mad or have slept through the whole of 2011 and woken up in December. Although February isn’t the most obvious time to talk about preparing your PPC campaigns for Christmas, but maybe like buying Christmas presents for your entire family or filing you’re a tax return, getting ready early can actually pay off…

 
Question:
 
Should I bid on my brand name in my pay per click campaign? My website is already at number one in Google’s organic listings so customers who know about my brand will find me anyway? I don’t want to pay for traffic that I am already receiving for free. Alice, Kent

 
Ever been in a situation where your PPC campaign regularly generates a good volume of low cost conversions and then, for no apparent reason, the conversions dry up?
 
You try bidding up, bidding down, optimising your campaign by refreshing the keyphrase list, changing your Creatives and finally resort to pausing any keywords that are generating [...]

 
Quality score for ppc advertising has been blogged about a lot in the past -and with good reason. Having a campaign containing keywords with a quality score of 7 or above is like getting a discount on your Cost Per Click and Quality Score is as important to your Ad Position as your Maximum Bid. [...]

 
Whilst running online marketing campaigns for our clients in the travel sector over the last couple of years, I’ve noticed that long tail keyphrases are becoming much less important sources of both traffic and conversions than they used to be.  What once used to be an essential part of our initial keyword research is now [...]

 
As part of my PPC work for our clients I’ve been researching new online marketing solutions. Over the last few months Google has introduced some new features into its Adwords Advertising platform. I’ve begun experimenting with one of these features, Sitelinks, on some of our clients and so far have received some positive results.

 
When we begin working with a new PPC client, we often take over their existing PPC advertising campaign. Unfortunately, too often than not, even campaigns that have been created by other agencies often contain simple mistakes. As I’m normally tasked with looking over these campaigns, I’ll give a quick run through of the top 5 [...]