Question:
 
We have an Aardvark Safaris Facebook page and I like to mix stories of the following type:

- wildlife - cultural - beach- lodge - etc
 
I have, in the past, also done posts showing our team at shows, or packing up to go to shows, as I feel these add ‘human interest’ to our corporate entity. I would guess, with your [...]

Do We Really Need To Track Social Media?

 
With the rest of the office either away on their holidays or giving an internet marketing seminar in the nearest town, I’ve had virtually all morning to play around with Google analytics and see if I could get it tracking the social media accounts that we run through [...]

 
Regent Street Online Girl Geek Event
I have to admit that the word geek is not a term that I’d ever consider using to describe myself. I’d probably much rather poke pins in my nails than sit through a Star Wars Movie. I can’t speak Klingon, and never intend to learn, and I’m afraid that you’d [...]

 
These days, every Internet Marketing training session you attend lays a lot of emphasis on Social Media, and indeed it is certainly the buzz word of the year.  But is our fascination with the world of Social Media taking over our lives?

 
Bit.ly
Your company, like ours offering travel marketing solutions online, probably has a Twitter account. You’ve read the How To guides and your posts are the right mixture of fun and informative, but how do you know anyone’s reading your links? Bit.ly is the answer, not only does it shorten your URL a la TinyURL but [...]

 
Have you made your New Year’s resolutions yet? It seems that Google has certainly been working on theirs. With all the algorithmic changes that have been occurring lately, the world of search engine optimisation looks set to change as we embark on 2010. So what New Year’s resolutions have we as an [...]

 
Before Twitter, establishing a Facebook presence was considered to be the way forward for businesses. As with the Twitter phenomenon, many companies are keen to jump on the latest fad or bandwagon without ascertaining whether it’s suitable for their target audience.
Whilst many college students have moved onto Twitter, Facebook users have become older and more [...]