The Best things in life are free!
“The best things in life are free”, or so sang Luther Vandross and Janet Jackson in 1992. We understand their sentiment entirely and whether it’s the Metro in the morning or a tube of lip-gloss stuck to the cover of your favourite magazine, there’s nothing like a good freebie [...]

If you’ve recently been working on your site, the chances are that it’s packed full of great information, and looking really great, in an attempt to get as much traffic coming to it as possible.  But is your site ranking in the search engines?  It doesn’t matter how great your site looks, if nobody can [...]

Here in the office we aren’t prone to blowing our own trumpets as we’re usually too busy getting asthma attacks from blowing our clients’ trumpets for the wonderful rankings we’re getting for them. But the downside of working in an extremely busy online travel marketing agency is that we often spend so much time working [...]

As a travel marketing agency, we’re constantly having conservations about keyword research.

It’s crucial that we know just what people are typing into search engines, so that we can match the marketing objectives of our clients to the key phrases that are most appropriate to them. 

But what kind of a travel marketing agency would we be, [...]

In my work as a writer for a search engine optimisation company, I understand the importance of keywords and, how enriching the copy of an article or website landing page can mean the difference between a great top 10 ranking and a virtually invisible one. After all – isn’t that the basis of my work? [...]

Like all marketing strategies, SEO is a dynamic business. We have to adapt as the emphasis of Google’s algorithms shift from time to time, and we want to stay on the forefront of emerging SEO developments. This means we are always looking to update our approaches to SEO and the software we use to do [...]

A Pay Per Click campaign is about more than just advertising. It can be a rapid method of finding out which keywords will bring the best traffic to your site in the long term. 
While Search Engine Optimisation promises to deliver good volumes of traffic to your site, the problem is that it takes a [...]