My job entails creating online communities for my clients – but just what is an online community?
 
Facebook Group – says Mr. Green confidently

Twitter Following – says Mr. Pink with relish

Blog – says Mr. Blue satisfied that he is correct

Forum – Says Mr. Red knowing he had the right answer

By Cаvin 〄

 
The plotting began the moment the news hit – it was time to kidnap and poison the future king and his lady love! Not since Guy Fawkes has there been such a plan to hijack the monarchy. The perpetrators worked under the radar, quickly and efficiently, knowing time was of the essence and [...]

 
 
 
China’s population is over 1.3 billion. India’s is over 1.1 billion. Russia’s is over 140 million. Wanting to tap into these foreign markets as an online marketer is an entirely understandable ambition, but it’s important to go about this with care.

 
In the wild and wonderful world of SEO, one term that’s worth investigating a little is ‘linkbait’. Put simply, linkbait can consist of any content on a website designed to get attention and encourage other people to link to that content. As inbound links are a major factor in improving the search engine rankings of [...]

Despite the name, “cloaking” doesn’t refer to making spaceships invisible, or any Harry Potter-esque wizardry. It’s a method used to rank well for certain keyphrases typed into a search engine. In SEO terms, cloaking (sometimes called ‘IP Delivery’) means to present different versions of a web site to human visitors and web search ‘spiders’, based on their browser’s user agent or their IP address. One page is usually rigorously optimised for the search engine’s ‘spiders’ indexing the page - which would be terrible to read - and the other, separate page is designed to impress human visitors, usually with graphics that aren’t very effective for SEO purposes.

When you’re contemplating SEO techniques, Simon Cowell isn’t a name you might immediately associate with online marketing. Whether you’re a fan or a critic, he remains a divisive figure in the media – and it’s this division that’s led to an interesting question in the world of online marketing. Just how far can internet optimisation techniques affect public awareness of a brand – or persona, as the case may be?

 
Question:
 
I have been to an internet marketing seminar, and have begun implementing certain SEO strategies in my website, but there is an area I am confused about - can I achieve better rankings in search engines, if I place a site map on my website?