As a travel marketing agency, we’re constantly having conservations about keyword research.

It’s crucial that we know just what people are typing into search engines, so that we can match the marketing objectives of our clients to the key phrases that are most appropriate to them. 

 
In my work as a writer for a search engine optimisation company, I understand the importance of keywords and, how enriching the copy of an article or website landing page can mean the difference between a great top 10 ranking and a virtually invisible one. After all – isn’t that the basis of my work? [...]

 
Like all marketing strategies, SEO is a dynamic business. We have to adapt as the emphasis of Google’s algorithms shift from time to time, and we want to stay on the forefront of emerging SEO developments. This means we are always looking to update our approaches to SEO and the software we use to do [...]

 
A Pay Per Click campaign is about more than just advertising. It can be a rapid method of finding out which keywords will bring the best traffic to your site in the long term.
While Search Engine Optimisation promises to deliver good volumes of traffic to your site, the problem is that it takes a long [...]