When we begin working with a new PPC client, we often take over their existing PPC advertising campaign. Unfortunately, too often than not, even campaigns that have been created by other agencies often contain simple mistakes. As I’m normally tasked with looking over these campaigns, I’ll give a quick run through of the top 5 [...]

 
 A lot of clients have been asking recently how they can take advantage of Facebook’s Pay Per Click services so I thought I’d explain the key differences between setting up a PPC advertising campaign in Google and in Facebook.
The first step in Facebook is to come up with a creative for your ad and decide [...]

 
A Pay Per Click campaign is about more than just advertising. It can be a rapid method of finding out which keywords will bring the best traffic to your site in the long term.
While Search Engine Optimisation promises to deliver good volumes of traffic to your site, the problem is that it takes a long [...]

This morning I heard something that took me by surprise at Google’s “Survival of the Fastest” event in London. The introductory session was delivered by Arjan Dijk - EMEA Marketing Director, Google.
During his presentation he was talking about how to best to use Google Adsense and he used the example of how Neutrogena [...]