I keep hearing the term ‘Alexa Ranking’. Just who is this Alexa anyhow and why should I care if she ranks me or not? Isn’t it just Google I want to give me a good ranking?
Thomas, Cornwall
When speaking to clients about online marketing solutions and specifically about how to improve their Search Engine Optimisation, we often use the analogy of a car.
Imagine your website as a car; preferably a nice sporty one! Getting your basic site structure and doing your KEC (keyword enriched copy) are like the building of the car [...]
If we started teaching you how to optimise your Twitter tweets during an internet marketing seminar then you’d probably think that we weren’t all there. After all, LeadGenerators are experts in search engine optimisation and Twitter isn’t actually a search engine, or is it?
Not to state the obvious, but Microsoft’s Bing is a search engine. So in that case, wouldn’t you assume that workers of Microsoft would have some knowledge of internet marketing training, maybe even an inkling of how SEO works? Well one would certainly assume. Why is it then that Ciao is continually not shown in [...]
It seems more and more businesses today are plugging in to online marketing solutions alongside traditional marketing. It’s a good thing too because, depending on a company’s core business, the vast majority of leads and conversions come from online sources. At LeadGenerators we are lucky to work for a guy who not only walks the [...]
Now that the weekend is nearing, the roast dinners and barbeques of the weekends are beginning to become an exciting prospect once again. This blog post by Rand Fishkin has managed to bring them right back to the forefront of my mind, as he compares online marketing solutions to cookery. This fascinating post recognises the [...]
The Best things in life are free!
“The best things in life are free”, or so sang Luther Vandross and Janet Jackson in 1992. We understand their sentiment entirely and whether it’s the Metro in the morning or a tube of lip-gloss stuck to the cover of your favourite magazine, there’s nothing like a good freebie [...]
