This is the second in my series of blog posts about international SEO. In my first, I discussed the site structure considerations of international SEO; now I intend to delve a little deeper into the subject of Google Webmaster and geotargeting, which I only briefly mentioned earlier.
One of my many responsibilities in the LeadGenerators team is to look after the Social Media campaigns for our clients, and so I work across a range of different social media platforms including, unsurprisingly, Facebook.
An increasing number of companies use Facebook as a secondary website, which is a great idea, and luckily for those companies, [...]
This is the first post in a series I intend to write about some core questions facing SEOs who want to achieve high rankings in multiple countries for their international clients. In the past I have written about some of the factors to take into account when thinking about online marketing in foreign countries, [...]
by jrbrusseau
The Investigation
Occasionally a new concept comes along and I find myself unable to resist the urge to spend a bit time exploring its possibilities, weaknesses and strengths - time I don’t really have! And every now and then I can become a little geekily addicted to these new ideas.
by warrantedarrest
Google has been making some ‘adjustments to its algorithm’.
Words that can strike fear deep into the hearts of all online marketers.
At the beginning of this month, an interview conducted with representatives of Google and Bing by Danny Sullivan confirmed what many of us in the online marketing solutions business have long suspected: search engines take social media activities into account when calculating the ranking of a web page. Specifically, Twitter activity is considered valuable. [...]
China’s population is over 1.3 billion. India’s is over 1.1 billion. Russia’s is over 140 million. Wanting to tap into these foreign markets as an online marketer is an entirely understandable ambition, but it’s important to go about this with care.
