Have you noticed this too?
 
Two of you in the same office are checking your website’s rankings in Google for a particular key phrase. Perhaps one of you is double-checking the other’s work because the position for this month looks suspiciously different to the one for last month. Very quickly, you realise that, while [...]

 
Paris Hilton has a lot to answer for and now it seems that even SEO experts are cursing the name of the American socialite. You see, thanks to one well-timed porn video, her name has fallen foul of the new Google Instant and now appears on the famous Google blacklist.

The future isn’t what it used to be, you know. And nowhere is this truer than in the world of online marketing solutions. Here at LeadGenerators, we’re known for keeping a watchful eye on the just-about-to-happen that would put an ancient Greek oracle to shame. Which is why we were quite intrigued to read an article that seems to be written along the same lines.

Despite the name, “cloaking” doesn’t refer to making spaceships invisible, or any Harry Potter-esque wizardry. It’s a method used to rank well for certain keyphrases typed into a search engine. In SEO terms, cloaking (sometimes called ‘IP Delivery’) means to present different versions of a web site to human visitors and web search ‘spiders’, based on their browser’s user agent or their IP address. One page is usually rigorously optimised for the search engine’s ‘spiders’ indexing the page - which would be terrible to read - and the other, separate page is designed to impress human visitors, usually with graphics that aren’t very effective for SEO purposes.

When you’re contemplating SEO techniques, Simon Cowell isn’t a name you might immediately associate with online marketing. Whether you’re a fan or a critic, he remains a divisive figure in the media – and it’s this division that’s led to an interesting question in the world of online marketing. Just how far can internet optimisation techniques affect public awareness of a brand – or persona, as the case may be?

 
Question:
 
I have been to an internet marketing seminar, and have begun implementing certain SEO strategies in my website, but there is an area I am confused about - can I achieve better rankings in search engines, if I place a site map on my website?

 
A question we can foresee popping up in our next internet marketing seminar, is the news that the ASA will be granted power to police and govern all online advertising.  The office has been abuzz trying to understand how - if - this will affect an SEO company such as us.