Question:
I’ve recently set up my own business online and, even though I’m convinced I’m one of the world’s true undiscovered geniuses, when it comes to SEO I am prepared to hand over a little time and money to the experts in order to get it right. However, I don’t want to get ripped off [...]

I’ve recently started getting involved in Online Marketing solutions for my company’s website, and I think I’m starting to get to grips with the search engine optimisation side of things.  I’m a bit worried though as I’m only just getting going and I imagine it will be a while until I make it onto the [...]

 
Question:
As I haven’t been living under a rock for the past few years, I know that when it comes to search engine rankings, Google is the most important player to impress. I am really getting frustrated because try as I might, I can’t seem to rank well in Google anymore for my important [...]

We have an Aardvark Safaris Facebook page and I like to mix stories of the following type:- wildlife - cultural - beach- lodge - etcI have, in the past, also done posts showing our team at shows, or packing up to go to shows, as I feel these add ‘human interest’ to our corporate entity. I would guess, with your [...]

I keep hearing the term ‘Alexa Ranking’. Just who is this Alexa anyhow and why should I care if she ranks me or not? Isn’t it just Google I want to give me a good ranking?
Thomas, Cornwall

Question: The other day at a meeting, one of my suppliers asked me if I had a blog on my website. When I responded that I didn’t, he seemed surprised and said that every website should have one and that it would help increase my rankings. I don’t know the first thing about ‘blogging’ [...]

I’m looking to start stepping up my Email campaigns and whilst I’ve no problems deciding on the content of Emails, or who I want to send it to, there are a few other things playing on my mind.  Could you tell me how often I should be sending out Email marketing paraphernalia, and also when [...]