Pic by Rosaura Ochoa.
 
Have you ever thought that there’s a distinct lack of intelligent discussion to be found about Twitter marketing?

 
Question:

I’ve come across the term ‘301 redirects’ a few times now, in different contexts, sometimes to do with online marketing.  I’m a bit confused about what they’re for.  Can you guys clear things up for me?
Vicky T-N, Canterbury

Answer:

Hi Vicky, thanks for coming to us.  We recommend and carry out 301 redirects for many of [...]

“Would you please ask Google if I’m a whale?” Photo by Just Taken Pics.
A funny thing happened on my way to the internet this morning. I began typing a query into Google and paused halfway through. My search query had begun ‘Why do I’ and the auto-suggest feature in the search box finished my [...]

Despite the name, “cloaking” doesn’t refer to making spaceships invisible, or any Harry Potter-esque wizardry. It’s a method used to rank well for certain keyphrases typed into a search engine. In SEO terms, cloaking (sometimes called ‘IP Delivery’) means to present different versions of a web site to human visitors and web search ‘spiders’, based on their browser’s user agent or their IP address. One page is usually rigorously optimised for the search engine’s ‘spiders’ indexing the page - which would be terrible to read - and the other, separate page is designed to impress human visitors, usually with graphics that aren’t very effective for SEO purposes.

 
Question:
 
I have been to an internet marketing seminar, and have begun implementing certain SEO strategies in my website, but there is an area I am confused about - can I achieve better rankings in search engines, if I place a site map on my website?

 
Question:
 
I’ve heard that you’re experts in Internet marketing training, so I wondered if you could clear up a question I have. I run a knitting website and my most important key phrase is pink knitted glove? I’ve read a few of your articles and have set up a separate landing page specifically for pink knitted [...]

Question:
 
I’ve recently set up my own business online and, even though I’m convinced I’m one of the world’s true undiscovered geniuses, when it comes to SEO I am prepared to hand over a little time and money to the experts in order to get it right. However, I don’t want to [...]