As published in TravelMole 06 May 2011
TravelMole’s inaugural web awards for Africa take place in Durban tonight, on the eve of the continent’s travel trade show Indaba.

Frank Orman Under the guidance of Frank Orman of LeadGenerators Online Marketing Agency (London), the judges have now made their minds up and the results [...]

In previous newsletters, we’ve often focused on large alterations that involve rewriting copy, or transforming the navigational paths of a site. However there are situations where, due to budget constraints or various other technical limitations, only minimal changes can be made. This was the case with the Worldwide Experience site, so we set about demonstrating [...]

 
One of the first things we do when preparing for our Internet Marketing Training seminars is to analyse the delegates’ websites. Without being too condescending, it’s amazing how many companies haven’t even got the very basics right. But given the nature of most small businesses it is understandable. It’s a rare manager or owner who [...]

 
As a travel marketing agency, we’re constantly having conservations about keyword research.

It’s crucial that we know just what people are typing into search engines, so that we can match the marketing objectives of our clients to the key phrases that are most appropriate to them. 

Travolution just published a report on shopping cart drop out.

In our recent May Newsletter we published an article on 6 Ways to Reduce Shoping Cart Dropout.

We highlighted the following areas that could help:

1. Get rid of the sign up page
2. Trim down the number of booking steps
3. Ask for fewer details
4. Don’t let details get [...]