What Walt Disney can teach us about Social Media

 
In my last blog post, I revealed one of my favourite social media case studies – The Fiskateers! And how I loved the way they created a ‘passion’ group not around their product (scissors) but around a ‘passion’ that a large majority of the customers shared – crafting!

 
My goodness what has happened to my Facebook profile!!
A Timeline!!
Facebook says ‘hello’ to 2012 with the advent of the new ‘Timeline’ feature, which I have to say on a personal level I love.

 
 
My job entails creating online communities for my clients – but just what is an online community?
 
Facebook Group – says Mr. Green confidently

Twitter Following – says Mr. Pink with relish

Blog – says Mr. Blue satisfied that he is correct

Forum – Says Mr. Red knowing he had the right answer

 
You are sat on a lovingly decorated table, with the delights of haute cuisine populating the plate in front of you and your glass glowing a delicious crimson from the contents of a very expensive bottle of rioja. To your left is an odd looking man who does not seem to understand the basic [...]

by jrbrusseau

 
The Investigation
 
Occasionally a new concept comes along and I find myself unable to resist the urge to spend a bit time exploring its possibilities, weaknesses and strengths - time I don’t really have! And every now and then I can become a little geekily addicted to these new ideas.

Photo by Starley2.

 
There are plenty of ideas being discussed about good practice when it comes to the use of Social Media Marketing. One of the most interesting comparisons recently made is that of social media sites being compared to embassies for a business or organization.