When speaking to clients about online marketing solutions and specifically about how to improve their Search Engine Optimisation, we often use the analogy of a car.
Imagine your website as a car; preferably a nice sporty one! Getting your basic site structure and doing your KEC (keyword enriched copy) are like the building of the car [...]
Some of you may remember our recent blog post on Vicky’s elephant. Our resident PPC expert is not just adept at providing our clients with online marketing solutions; she’s a very talented artist as well.
I have been working at this Online Marketing agency as a copywriter for the better part of twelve months now and have learned a huge amount about how to apply my writing skills to SEO and to other online marketing solutions for our clients. While I do not consider myself an expert yet, my SEO [...]
If you’ve been on one of our internet marketing training sessions or had a site analysis carried out by us then you’ll have probably have had us tell you that the best way of evoking a destination is with graphics. We really don’t mean to go on but it’s something that we strongly believe in [...]
In our business of Online Marketing it is sometimes an uphill struggle to convince people that utilising Social Media within their marketing mix is a good idea. We all know people don’t like change and for some, the methods and tools employed in a Social Media programme can be a little too left-of-centre for their [...]
We all know there’s no gain without pain and having recently taken part in the London Marathon (cheering from the sidelines is taking part, right?), I was reminded once again how important it is to not only have an objective to reach, but also the right tools to get you there. I’m guessing all those [...]
On Monday evening, I went to CIMTIG’s seminar on Viral Marketing – the good, the bad, the ugly, which was put on to help educate those in the travel sector. I was both intrigued and baffled by the title and I am always keen to hear other opinions and case studies from both clients and [...]
