On Monday evening, I went to CIMTIG’s seminar on Viral Marketing – the good, the bad, the ugly, which was put on to help educate those in the travel sector. I was both intrigued and baffled by the title and I am always keen to hear other opinions and case studies from both clients and [...]
Whilst running online marketing campaigns for our clients in the travel sector over the last couple of years, I’ve noticed that long tail keyphrases are becoming much less important sources of both traffic and conversions than they used to be. What once used to be an essential part of our initial keyword research is now [...]
Just when you think you’ve mastered the basic principles of an SEO campaign and online marketing in general, something comes along that seemingly turns the game on its head (thanks Google caffeine!) and sends you on a tyre-screeching ride back to the proverbial drawing board! Basically, if you’re going to commit to a career in [...]
Whilst carrying out our January monthly reports, we spotted something strange in assessing the number of visitors to our clients’ websites. All of our travel clients, without exception, had doubled the number of visitors to their website from last month. When discussing the anomaly in our reporting meeting, at the end of the month, we [...]
At LeadGenerators, we’ve spent many years building up reserves of specialist knowledge in online marketing solutions for the Travel Industry. If we may say so ourselves, this knowledge has been the foundation for some fantastic results. However, as times change, we find ourselves changing with them and branching out into pastures new. After all, if [...]
I’ve recently acquired a new iPhone and was astonished to see so many applications relating to SEO and online marketing. The prices range from free to £14.99 and they all differ in what they offer iPhone users.
Mani Karthik, from Daily Bloggr, has written a blog post on what he considers to be the top five [...]
At our online travel marketing agency, we’ve been tweeting on behalf of a few clients for a while now and, for this reason, I was interested to read an article by Jason Falls ,who stated that there are four very distinct styles of Twitter marketing. Jason went on to say that none of this styles was officially [...]
