When we are in the thick of creating online marketing solutions for our clients, we don’t automatically think of dating at the same time.  And yet that is all Search Engine Optimisation really is – one big dating game. 

 
If you’ve seen our new LeadGenerators newsletter you’ll see that we’ve mixed things up this month and created a fantastic new format. In fact, we had such a creative time mixing things up at our travel marketing agency that we thought why stop with the newsletter! So we mixed up our name using some anagram [...]

Looking back at the history of search, we can see a very clear evolutionary path where online marketing solutions are concerned. As Rand Fishkin points out in this video, SEO strategies have evolved from focusing purely on a link graph, to a point where search and social media come together to make the social graph [...]

When it comes to writing viral link articles, there’s not much argument against the irrefutable facts that they are a valuable part of any successful SEO campaign. I’ve read up a fair bit on ‘linkbaiting’ and how an intriguing title for my articles can work by making it so irresistible that a reader can’t help [...]

When it comes to developing an effective SEO strategy for travel companies, one of the biggest challenges facing an SEO marketing agency is the competitiveness of the generic keywords they try to fight for. And for companies with a relatively small online marketing budget, it’s especially difficult.

Unfortunately, there is no straightforward solution. Some try to [...]

Last month, I was lucky enough to visit Shamwari Game Reserve in South Africa to write a blog for a client called Worldwide Experience. Worldwide Experience sell self-funded volunteer trips which allow volunteers to help out with life on a game reserve and partake in valuable conservation and community projects during their time spent away.

The [...]