This morning I’ve been looking at the new live pages I wrote for our adventure holidays client. The pages were optimised and put online a few weeks ago and now I’m seeing some good Google results emerging: some encouraging search engine rankings to build upon.

This is one of the more gratifying tasks I get to do at our online travel marketing agency because it is always rewarding when we see our clients shoot up the rankings.

Another thing I’ve been trying today is to compare Yahoo rankings to our emerging Google positions to judge which pages are more effective and see which will need or benefit more from external inbound links. I then got in contact with the client to see which pages are most crucial to their current booking season and/or online marketing effort.

Sometimes the hardest phrases to move up the Google results are the ones on the second page of the SERP (or at least it can feel that way) - since near the top is where you meet the strongest competition. But, if we can design pages that emerge in the low teens in the Google rankings, as I’ve seen this morning, then it makes a good basis for an ongoing link programme. (I should add that things always depend on the competitiveness of the key phrase.)

Nonetheless, across the board, we’ve been breaking the cusp of the first page in recent months. For example, we’ve taken Cuba Honeymoon from nowhere to the top ten Google SERP results, position 5 in Google in fact. In less than a month we took one client from 23rd to position 1 for the phrase Honeymoons in Egypt.

Here are some more of our clients’ Google results:

Luxury African Holidays                 Not 100             to            4

Menorca Villa                                   59                       to            6

Holidays to Iceland                         Not 100              to           4

Cuba Diving Holidays                    Not 100              to            1

Late villa deals                                Not 100              to            4

These are just the ones that have caught my eye in recent days – we have MANY MORE number 1s to boast about! – I’m sure the others in the LeadGenerators team will have more ranking results and improvements to tell you. Anyway, it’s strangely satisfying to see the fruit of our travel marketing efforts all put together in one list.

I’ll sign off for now,

Cheers,

Garreth