As I browsed the Internet the other day, something interesting caught my eye.  My first thought on the matter was that I quite fancied a tuna sandwich for lunch.  My second thought was, that this was a very strange context in which to be discussing tuna sandwiches.  Who would have thought you could write an article about online marketing solutions entitled ‘Tuna Salad SEO?’

This article by James Burns discusses the ways in which those of us working in Search Engine Optimisation need not only to keep up which the changing trends of SEO, but also with the constantly changing cultural, regional and generational trends.  Using an example of the tuna (salad) sandwich, he highlights the fact that there are many guises in which to dress something.  Or in our case, many different key phrases that can relate to the same thing. This is the first time I’ve seen online marketing solutions compared to food, but in this case it is certainly an analogy that works.