As part of my PPC work for our clients I’ve been researching new online marketing solutions. Over the last few months Google has introduced some new features into its Adwords Advertising platform. I’ve begun experimenting with one of these features, Sitelinks, on some of our clients and so far have received some positive results.

Google Sitelinks allows PPC Ads in position 1 to include up to 4 additional links to different parts of your site underneath your main advert (in the set up you can submit 10 links that can be rotated, although the ones in the top 4 do tend to be shown more). This not only means you can show off your best products or pages but you also have 4 more lines of Ad copy (something that can be very useful when trying to squeeze your whole message into under 100 characters!)

If you look at the example below for Hoseasons Holidays you can see that they have taken full advantage of their Sitelinks and have 4 lines of targeted and compelling Ad Copy to some of their key products. To view this advert I searched for “hoseasons” in Google, rather than say holiday cottages or UK holidays. This is one of the limitations of Google Sitelinks, as to get your 4 additional links your Advert needs to be at position 1 and the easiest way to get to the top of Google in PPC is to bid on your brand name.

I’ve run Google Sitelinks on 2 of our clients for around a fortnight. As you would expect Click Through Rates have increased (for one client by over 10% in 2 weeks), whilst conversions for both clients have also increased during the same period. Although it’s too soon to say whether these improvements are down to Sitelinks or other campaign changes, it’s hard to imagine that this feature wouldn’t have a positive effect on your campaigns results. And as Sitelinks new (your competition might not be using them yet), free and take only a few minutes to activate why not get 4 free adverts from Google?