As a travel marketing agency, we’re constantly having conservations about keyword research.

It’s crucial that we know just what people are typing into search engines, so that we can match the marketing objectives of our clients to the key phrases that are most appropriate to them. 

But what kind of a travel marketing agency would we be, if we were only interested in keyword research?  Another of our biggest preoccupations is of course the phenomenon that is Social Media.  With this in mind, Google’s revelations regarding the most searched for words of 2009 have made us think that perhaps it’s not just the key phrases that relate to our clients that we should be researching…

Have a look here to see the most searched words of 2009 -

Google Zeitgeist’s research shows that Facebook has overtaken Twitter (which lies in 4th place) to become the second fastest rising search term used in 2009, though even the enormously popular social networking site could not topple Michael Jackson from first place. Does this mean that Facebook will become more important than Twitter in terms of a travel marketing agency deciding its social media strategies for 2010?  Watch this space.