LeadGenerators is proud to announce the re-launch of our Internet Marketing training programme.

However, this time we won’t just be holding our popular 1 day Online Marketing Seminars; we’ll be adding in our new Social Media Breakfast sessions as well!  A day out at one of our Internet Marketing training seminars or breakfasts might be just what you need to get back in the driving seat of your Online Marketing efforts.

What Will I Learn at a Seminar?

Our seminars focus on several different topics, and during the course of the day we will cover the following areas of online marketing solutions:

The Difference between Offline and Online Marketing: Learn the difference between the two and how to use this knowledge to understand the philosophy of Online Marketing and how to think like an Online Marketing manager.

Keyword Research: The importance of keyword research as the cornerstone of all search marketing.  Our Internet Marketing training will cover both how to research keywords, and how to decide which ones match your marketing objectives and are worth incorporating into your Online Marketing solutions.

Search Marketing: Our very popular PPC and SEO workshop will teach you how to understand both of these important areas of search marketing and how to use your new found knowledge to achieve better rankings and better traffic for your site.

Pay Per Click Advertising: We will cover tools and techniques that will help you to improve the effectiveness of pay per click campaigns and ensure that they deliver the right number of targeted leads at the right price. We will also cover the different pay per click search engines (Google, Yahoo!, MSN and MIVA) and discuss how to select those that suit your campaign best.

Search Engine Optimisation: As optimisation should represent about 70% of your targeted traffic, it is important to learn how search engines think in order to get good rankings for your website on the most suitable keywords.  Within our Internet Marketing training, we will cover the important aspects of optimisation including keyword rich content, site structure and navigation issues, inbound link development, Web PRs and even Social Media for SEO.

Social Media Marketing: There is simply too much hype out there for Social Media right now and you will learn how to put “marketing think” and “marketing objectives” back into Social Media.  At our Internet Marketing seminar, we will teach you how to use Social Media as part of an integrated strategy of Online Marketing solutions.

Site Conversion Strategies: We will cover the basic techniques for improving your website in order to ensure that it works harder for you, converting more traffic into sales, brochure requests, phone calls (whatever you need).  You will come away from our Internet Marketing training having learnt the techniques and tips that will help you to improve site conversion and increase your leads and sales.

Email Marketing: We will discuss the basic principles of email marketing as a relationship building program and as an integral part of your Online Marketing solutions.

And What Will I Learn at a Social Media Breakfast?

At one of our Social Media breakfast sessions, you won’t just get a good cup of coffee and a croissant, but you will get all the ideas and inspiration you need to develop Social Media as one of the tools you use within your Online Marketing solutions.  We will focus on the following areas:

A Simple Definition of Social Media: Right!  Actually it is easier than you think and will be a good starting point for the session.

Objectives of Social Media: We will talk about the different objectives of Social Media and help you decide which are important for you. We will be looking at how Social Media can provide an alternative way for customers to engage with your brand, how it can be used as an effective way of increasing conversions from initial interest to sales, how it can be used to increase word-of-mouth marketing for increased traffic and sales, and how Social Media can be used as part of your SEO arsenal to achieve better rankings for your site and double exposure in search engines for your brand.

Case Studies: We will use real, down-to-earth case studies of some of the programs that we have worked on for our clients, to show you how we have used simple concepts to build an online community and achieve the Online Marketing objectives.

So, Why Learn Online Marketing Solutions the LeadGenerators Way?

Having attended one of our Internet Marketing seminars or Social Media Breakfasts, you will be fully equipped with the knowledge and tools you need to make a difference to your Internet Marketing program.   Our Online Marketing solutions seminars and breakfast sessions are designed to help you to develop stronger and more effective internet marketing programs that will boost online sales and increase return on investment, whilst helping you to build stronger relationships with your customers.

Who Can Attend?

If you are a marketing or business manager, who does not feel comfortable with the subject of Online Marketing solutions and would like to get back in the driver’s seat of your Online Marketing or Social Media programs, then you would greatly benefit from our seminars and breakfast sessions.

Book Early!

To keep our sessions both hands-on and personalised to each delegate, we keep numbers very small so, if you are interested in attending either a seminar or a Social Media Breakfast please register your interest as early as possible.

For more information, or if you have any questions please contact Frank Orman at frankorman@leadgenerators.co.uk or call 0845 2300169.

Come and learn Online Marketing solutions the LeadGenerators way!