Regent Street Online Girl Geek Event

I have to admit that the word geek is not a term that I’d ever consider using to describe myself. I’d probably much rather poke pins in my nails than sit through a Star Wars Movie. I can’t speak Klingon, and never intend to learn, and I’m afraid that you’d #SEMStump me if you asked me to tell you what HTML stands for.

When we are in the thick of creating online marketing solutions for our clients, we don’t automatically think of dating at the same time.  And yet that is all Search Engine Optimisation really is – one big dating game. 

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Question:

I keep hearing people talk about Meta Tags, but it sounds like a phrase from a foreign language to me.  Can you please explain what on earth these Meta Tags are and whether I should be worrying about them or not?

Thanks

Jenny, Leeds

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Question:

Last week I found out that the page rank on my website had dropped from a 5 to a 4. Now, I’ve attended a few internet marketing seminars and so I know that the page rank tool is an indication of how authoritative Google finds my website, but my question is how is page rank calculated? I hope that be learning this I can find out what I’m doing wrong in my SEO campaign.

Ahmed, Kent

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Question:

I understand how important key phrases are and how I should optimise for them in my page copy, but should I use the singular or plural? It gets very confusing when I look at search volumes and there seems to be such a huge difference on some and then similar numbers on others. Is there a general rule of thumb on whether to use plurals or singulars?

Anna, Surrey

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Every parent wants to give their child the best possible start in life and, generally, everyone wants their son or daughter to be successful, popular and a good citizen. Assets such as an education, good communication skills, and pleasant manners and presentation are the basic tools with which to equip them to head out into the world.

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Question:

Should I bid on my brand name in my pay per click campaign? My website is already at number one in Google’s organic listings so customers who know about my brand will find me anyway? I don’t want to pay for traffic that I am already receiving for free.

Alice, Kent

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