I have been working at this Online Marketing agency as a copywriter for the better part of twelve months now and have learned a huge amount about how to apply my writing skills to SEO and to other online marketing solutions for our clients.  While I do not consider myself an expert yet, my SEO skills have developed massively.  So when my turn came to act as the “lovely assistant” to my boss, Frank, at one of his popular Internet Marketing seminars, I thought well, it’s a day out of the office and a bit of a doddle. All I needed to do was move the mouse around a few times and set off the PowerPoint presentation.

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These days, every Internet Marketing training session you attend lays a lot of emphasis on Social Media, and indeed it is certainly the buzz word of the year.  But is our fascination with the world of Social Media taking over our lives?

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If you’ve been on one of our internet marketing training sessions or had a site analysis carried out by us then you’ll have probably have had us tell you that the best way of evoking a destination is with graphics. We really don’t mean to go on but it’s something that we strongly believe in here at LeadGenerators and new research by Frommers Unlimited now supports this. Nearly 80% of people surveyed by Frommers Unlimited said that images are a deciding factor in their web purchases.

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Question:

We have recently updated our website with a whole new redesign which we are really happy with. We were getting some great rankings for the old site even though it was ugly to look at so in SEO terms we must be doing something right! Now that we’re about to re-launch the site with the brand new graphics, most of the file names have changed so I’m worried I will lose all our SEO benefit. How do we get search engines to re-index the pages as soon as possible?

In our business of Online Marketing it is sometimes an uphill struggle to convince people that utilising Social Media within their marketing mix is a good idea. We all know people don’t like change and for some, the methods and tools employed in a Social Media programme can be a little too left-of-centre for their way of thinking.

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Here at LeadGenerators, we like nothing more than taking an educational approach to Online Marketing.  However, whilst this would usually mean hosting our Internet Marketing Seminars, answering questions in our #SEMstump and writing blog posts galore, teaching has now taken on a whole new meaning in our office:

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We all know there’s no gain without pain and having recently taken part in the London Marathon (cheering from the sidelines is taking part, right?), I was reminded once again how important it is to not only have an objective to reach, but also the right tools to get you there. I’m guessing all those people who I watched struggling across the finish line the other week didn’t just get up that morning and decide to run 26 miles on a whim; in fact, most of them had probably been training for months.

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