I recently saw a video of Seth Godin talking about the tribes that we lead and I was intrigued by the way the concept of tribes ties into search engine optimisation.

In my work as a writer for a search engine optimisation company, I understand the importance of keywords and, how enriching the copy of an article or website landing page can mean the difference between a great top 10 ranking and a virtually invisible one. After all – isn’t that the basis of my work?

But, just how important is my decision of choosing between a singular or plural of my keyword when optimising my page and, further, how important is the faithful use of those keywords in my link articles?

When it comes to writing viral link articles, there’s not much argument against the irrefutable facts that they are a valuable part of any successful SEO campaign. I’ve read up a fair bit on ‘linkbaiting’ and how an intriguing title for my articles can work by making it so irresistible that a reader can’t help but be compelled to click on it. That part is easy – and logical. But I started wondering about just how much the style of my articles affected how many links they generated, or if in fact it made a difference at all. Are any styles more popular than others? Do funny or quirky articles spread more than say, a celebrity-themed article or straight information based content? Often the style of article I write is dictated by the client and often the keywords, but my guess was that there is a place for all those styles; but still, I was curious.

Like all marketing strategies, SEO is a dynamic business. We have to adapt as the emphasis of Google’s algorithms shift from time to time, and we want to stay on the forefront of emerging SEO developments. This means we are always looking to update our approaches to SEO and the software we use to do it. This week, I’ve been looking at an update to one of our preferred keyword tools, Wordtracker, to see how the new version of the software shapes up. Wordtracker is a longstanding stalwart of our keyword analysis and research programmes, and we use it regularly to complement data from other tools.

Before Twitter, establishing a Facebook presence was considered to be the way forward for businesses. As with the Twitter phenomenon, many companies are keen to jump on the latest fad or bandwagon without ascertaining whether it’s suitable for their target audience.

Whilst many college students have moved onto Twitter, Facebook users have become older and more mature. It is not uncommon for those in their mid-forties to hold Facebook pages. Facebook users are also considered to be more affluent than their Bebo counterparts and are typically better educated and employed in the white collar industry.

When it comes to developing an effective SEO strategy for travel companies, one of the biggest challenges facing an SEO marketing agency is the competitiveness of the generic keywords they try to fight for. And for companies with a relatively small online marketing budget, it’s especially difficult.

I have a question for all you SEO geeks and gurus out there.

As you know, at LeadGenerators, we’ve been writing Viral Link Articles, creating key phrase rich texts with relevant links within fresh SEO content. Nothing unusual so far. However, for a few months now - with one of our larger clients - we have been posting articles as pages on their site before submitting them to article syndication sites.