Can Google+ be used in a SEO Campaign?
Posted by Alex MacFarlane July 29, 2011Categories: Search Engine Optimization | No Comments
As I’m sure you know, Google recently launched its new social media platform Google+. In light of Helen’s ongoing series of posts about how to SEO your Facebook page, I’ve been keeping an eye on what uses Google+ might have for us.
International SEO: Using Webmaster
Posted by Frank Orman July 28, 2011Categories: Search Engine Optimization | 1 Comment
This is the second in my series of blog posts about international SEO. In my first, I discussed the site structure considerations of international SEO; now I intend to delve a little deeper into the subject of Google Webmaster and geotargeting, which I only briefly mentioned earlier.
How To SEO Your Facebook Page - Key Phrase Enriching
Posted by Helen Simpson June 29, 2011Categories: Facebook, Search Engine Optimization, Travel Marketing | 2 Comments
One of my many responsibilities in the LeadGenerators team is to look after the Social Media campaigns for our clients, and so I work across a range of different social media platforms including, unsurprisingly, Facebook.
An increasing number of companies use Facebook as a secondary website, which is a great idea, and luckily for those companies, Facebook has been busy creating some exciting SEO opportunities, so that you can create more traffic to your Facebook Page, as you would to your main website.
So I will be writing a few posts about ways in which you can implement SEO on your Facebook page to help it rise in the search engine rankings.
In this post I shall be focussing on how on earth you Keyword Enrich a Facebook page!!!
International SEO: Site Structure Considerations
Posted by Frank Orman June 29, 2011Categories: Search Engine Optimization, Uncategorized | 1 Comment
This is the first post in a series I intend to write about some core questions facing SEOs who want to achieve high rankings in multiple countries for their international clients. In the past I have written about some of the factors to take into account when thinking about online marketing in foreign countries, from which search engine to target, to the importance of getting local word usage right. But this is not the aspect of international SEO that I intend to cover in this particular series.
Before we even get to the point where we want to achieve high rankings in Yandex or Google Australia, we need to consider what the site structure options are for International SEO.
The Third Prong of Website Content Strategies
Posted by Alex MacFarlane May 31, 2011Categories: Linking Strategy, Uncategorized | No Comments
Recently, I happened upon a very interesting blog post: Link Building - Creating Encyclopedic Content by Michael Gray. The gist of it is as follows.
Many online marketers concentrate on getting the sales message onto every page of their clients’ websites. But this is too narrow an approach. One other aspect of successful online marketing solutions is, of course, social media: creating genuine community, rather than just trying to sell more holidays, sell, sell, sell! We’ve talked about this before. A third aspect, and the one this blog post is concerned with, is creating encyclopaedic content to generate links.
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TravelMole’s Inaugural African Web Awards Take Place Tonight
Posted by Frank Orman May 6, 2011Categories: Miscellaneous, Site Conversion | No Comments
As published in TravelMole 06 May 2011
Under the guidance of Frank Orman of LeadGenerators Online Marketing Agency (London), the judges have now made their minds up and the results will be revealed at a reception to be held at the Southern Sun Elangeni.
Frank Orman said: “It has been a pleasure being part of the judging panel for the inaugural Africa Web Awards.
“Despite the awards being a newcomer to the travel event calendar, I was happy to see a good number of sites being nominated.
“While many of the entries did not yet meet with our new judging criteria, I believe that we have made an important first step, and I look forward to these awards becoming a beacon for best practice in terms of online marketing and site conversion strategies, and becoming one of the important highlights of the African travel industry.
“Thank you to all the judges for their input and help in selecting the winners for 2011”
The judges form a group of senior African specialists with a keen knowledge of the online environment.
Members of the Judging Panel:
General manager of AA Travel in South Africa with responsibility and chairman of the International Travel and Tourism Commission of the FIA (Federation Internationale de L’Automobile).
Who began his career in aviation in 1993 and worked for various airlines in South Africa and the UK. He is currently commercial director of 1time
Who started as a tour operator in 1997 and now runs her own representation company in the UK called Boutique Travel Marketing.
is co-owner of Mamba Media Ltd in the UK, a creative design and digital media company that offers web, print, digital and social media solutions to the travel and tourism Industry.
Site Conversion Analysis - Worldwide Experience
Posted by Frank Orman April 26, 2011Categories: Site Conversion | No Comments
In previous newsletters, we’ve often focused on large alterations that involve rewriting copy, or transforming the navigational paths of a site. However there are situations where, due to budget constraints or various other technical limitations, only minimal changes can be made. This was the case with the Worldwide Experience site, so we set about demonstrating how the most subtle and basic rearrangements can also help to improve the conversion rate of a site.
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