Henry Croft

Google Targets Low Quality Exact Match Domains

Posted by Henry Croft October 19, 2012
Categories: Google | No Comments

It’s been a busy year for Matt Cutts and his webspam team at Google.

So far this year we’ve seen the new Penguin update, which penalised sites with spammy backlinks, and a number of Panda update refreshes, which continue to crack down on sites with low-quality on-page content. Read More

Frank Orman

Where Do We Come From? What Are We? Where Are We Going?

Posted by Frank Orman September 25, 2012
Categories: Blog Post | No Comments

eg: Where Do We Come From? What Are We? Where Are We Going?', © 2006 Mark Barry, used under a Creative Commons Attribution License: http://creativecommons.org/licenses/by-sa/3.0/ © 2006 Mark Barry, used under a Creative Commons Attribution License: http://creativecommons.org/licenses/by-sa/3.0/

 

Paul Gauguin painted this masterpiece, a discourse on the meaning of life, in the nineteenth century. Today in the twenty-first century it’s as relevant as it was then. Transitioning from birth to death in the symbolic forms of the baby, the virile youth and the old lady, Gauguin poses these three fundamental questions.

So what do these have to do with Online Marketing?

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Frank Orman

Unique Social Media Opportunity for Tour Operators

Posted by Frank Orman September 19, 2012
Categories: Social Media | No Comments
grappe

"Grapes" © 2012 Jeena Paradies, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

 

A decent proposal

If you offer your clients holidays with wine related themes then I have a unique proposition for you. Read More

Jaimie Henderson

Speaking to the World

Posted by Jaimie Henderson September 19, 2012
Categories: Copywriting | No Comments

Do you Understand?

The Internet is an incredible tool for linking people around the planet. We’ve recently completed a large project for a client that dealt with hotel bookings for customers across the world. Although as a company, Leadgenerators has clients from a number of different countries, this was one of the first times that I had to really take into account how internationally appropriate we needed to make our online copy.

A page of a dictionary, photo by Dylan Cantwell

"Dictionary" © 2007 Dylan Cantwell, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

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Henry Croft

A Recipe for Link Building Success

Posted by Henry Croft September 12, 2012
Categories: Linking Strategy | No Comments

Here at LeadGenerators, we have, much like cunning Swiss chocolatiers or faux-military chicken magnates, honed and perfected a very special recipe – link building. Over the years, our tried-and-rested formula, which has combined, among other ingredients, Viral Link Articles and Blog Posts, has won many a battle for our clients.

Then on April 24 this year, like Clint Eastwood in a shiny new poncho, the Penguin Update rolled into town.

Clint Eastwood - © 2006 VectorPortal, used under a Creative Commons Attribution License: http://creativecommons.org/licenses/by-sa/3.0/

Clint Eastwood – © 2006 VectorPortal, used under a Creative Commons Attribution License: http://creativecommons.org/licenses/by-sa/3.0/”

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Frank Orman

Communities Looking for a Manager

Posted by Frank Orman August 15, 2012
Categories: Social Media | No Comments

LeadGenerators is growing. We’ve taken up gardening with a passion, and we need a gardener to join our team. We are looking for someone who can plant the seeds of a variety of communities, tend to them, make them grow and reap the benefits for our clients.

Luc Legay

"The Art of Community - The New Community Rules" © 2010 Luc Legay, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

 

It is in these passion groups that we see the future of online marketing. We want to foster communities founded around a common interest who, with the right sort of encouragement and tender loving care, will blossom into self-perpetuating societies. We’re calling that special person a Community Manager: someone who will need to be passionate about finding friends and orchestrating social groups.

We have some experience in developing these communities. Some of our existing social networks include a storytelling community for serious hikers, a parenting group offering travel advice for other parents with kids, , a budding community of residents in a north Virginian city and more. These have been so successful that we want to expand into other interest areas and we need to have a designated Community Manager to help us develop these communities for us.

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Jane Batchelor

I’m Leaving on a Jet Plane (After I’ve Found My Information Online)

Posted by Jane Batchelor August 5, 2012
Categories: Travel Website | No Comments

"Golden Knights Parachute Team Plane" © 2008 jmwests, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

"Golden Knights Parachute Team Plane" © 2008 jmwests, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

 

I’m leaving on a jet plane,
Don’t know when I’ll be back again.

(New version for 2012)
Because I’ve found so many great places to go,
From online travel articles wouldn’t you know.
They’re great for tips such as what to see,
What to do and if there’s a fee.

 

Yes, John Denver might well be turning in his grave at the ‘misuse’ of his song, but I’d like to think the man with the free spirit would have been a fan of online travel articles. His tours could have been peppered with escapes to deserted beaches (which he’d discovered online, of course) and top notch hotels after reading a clued-up blogger’s review.

Alas, he didn’t live to see the day of many online articles. But for you and I, we wouldn’t consider going away without checking the internet for suitable inspiration before packing out suitcases. (In fact you’ll probably find the perfect suitcase online, too.)

Here’s my top five list of where to find reliable holiday information.

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