What the TUK!

The Case Study of an Amazing Brand Experience.

As someone who is passionate about brand experiences and how companies can easily enthuse their customers to experience and then share the most amazing brand experience stories, I wrote this piece after visiting Tuk Cho, a potentially exciting restaurant in Ealing, London.

Thanks to @Mr_Qureshi_ for the image of this rickshaw

Read More

Recently a number of my clients have asked me about developments regarding the EU Cookie Law. So I decided to look around to see if I could find any advice that might be of use to them.

"Cookies" © 2009 John Smith, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

Read More

It’s been a busy year for Matt Cutts and his webspam team at Google.

So far this year we’ve seen the new Penguin update, which penalised sites with spammy backlinks, and a number of Panda update refreshes, which continue to crack down on sites with low-quality on-page content. Read More

© 2006 Mark Barry, used under a Creative Commons Attribution License: http://creativecommons.org/licenses/by-sa/3.0/

Paul Gauguin painted this masterpiece, a discourse on the meaning of life, in the nineteenth century. Today in the twenty-first century it’s as relevant as it was then. Transitioning from birth to death in the symbolic forms of the baby, the virile youth and the old lady, Gauguin poses these three fundamental questions.

So what do these have to do with Online Marketing?

Read More

"Grapes" © 2012 Jeena Paradies, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

A decent proposal

If you offer your clients holidays with wine related themes then I have a unique proposition for you. Read More

Do you Understand?

The Internet is an incredible tool for linking people around the planet. We’ve recently completed a large project for a client that dealt with hotel bookings for customers across the world. Although as a company, Leadgenerators has clients from a number of different countries, this was one of the first times that I had to really take into account how internationally appropriate we needed to make our online copy.

"Dictionary" © 2007 Dylan Cantwell, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/deed.en

Read More

Here at LeadGenerators, we have, much like cunning Swiss chocolatiers or faux-military chicken magnates, honed and perfected a very special recipe – link building. Over the years, our tried-and-rested formula, which has combined, among other ingredients, Viral Link Articles and Blog Posts, has won many a battle for our clients.

Then on April 24 this year, like Clint Eastwood in a shiny new poncho, the Penguin Update rolled into town.

Clint Eastwood – © 2006 VectorPortal, used under a Creative Commons Attribution License: http://creativecommons.org/licenses/by-sa/3.0/”

Read More