Every parent wants to give their child the best possible start in life and, generally, everyone wants their son or daughter to be successful, popular and a good citizen. Assets such as an education, good communication skills, and pleasant manners and presentation are the basic tools with which to equip them to head out into the world.

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Question:

Should I bid on my brand name in my pay per click campaign? My website is already at number one in Google’s organic listings so customers who know about my brand will find me anyway? I don’t want to pay for traffic that I am already receiving for free.

Alice, Kent

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I have been working at this Online Marketing agency as a copywriter for the better part of twelve months now and have learned a huge amount about how to apply my writing skills to SEO and to other online marketing solutions for our clients.  While I do not consider myself an expert yet, my SEO skills have developed massively.  So when my turn came to act as the “lovely assistant” to my boss, Frank, at one of his popular Internet Marketing seminars, I thought well, it’s a day out of the office and a bit of a doddle. All I needed to do was move the mouse around a few times and set off the PowerPoint presentation.

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These days, every Internet Marketing training session you attend lays a lot of emphasis on Social Media, and indeed it is certainly the buzz word of the year.  But is our fascination with the world of Social Media taking over our lives?

According to an article in the Metro, research suggests that Facebook and Twitter have in fact become more important to us than eating.  We are now prone to tweeting more than eating, as we spend up to 55 minutes a day on social networking sites, and only 35 minutes at the dinner table. 

So, if you’re wondering why you can’t escape from Social Media when attending Internet Marketing training, your answer probably lies with the results of this survey, which prove that we really are more partial to Facebook than food. 

If you’ve been on one of our internet marketing training sessions or had a site analysis carried out by us then you’ll have probably have had us tell you that the best way of evoking a destination is with graphics. We really don’t mean to go on but it’s something that we strongly believe in here at LeadGenerators and new research by Frommers Unlimited now supports this. Nearly 80% of people surveyed by Frommers Unlimited said that images are a deciding factor in their web purchases.

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Question:

We have recently updated our website with a whole new redesign which we are really happy with. We were getting some great rankings for the old site even though it was ugly to look at so in SEO terms we must be doing something right! Now that we’re about to re-launch the site with the brand new graphics, most of the file names have changed so I’m worried I will lose all our SEO benefit. How do we get search engines to re-index the pages as soon as possible?

Emma, Newcastle

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In our business of Online Marketing it is sometimes an uphill struggle to convince people that utilising Social Media within their marketing mix is a good idea. We all know people don’t like change and for some, the methods and tools employed in a Social Media programme can be a little too left-of-centre for their way of thinking.

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