2011 - The Year of Social Media!
Posted by Frank Orman February 28, 2011Categories: Marketing, Social Media | No Comments
2011 will be a year of important changes and expansion for Lead Generators, and we have dubbed it ‘The Year of Social Media’.
Is Your Brand Your Own?
Posted by Helen Simpson February 25, 2011Categories: Marketing | No Comments
We at LeadGenerators have designated 2011 as The Year of Social Media.
We know that it’s going to be interesting to see the ways that new social media concepts will become more widespread this year. We’ve seen social media used as a marketing tool, as a way to portray online communities and passion groups, as a tool to engage with both customers and employees, and also to respond to issues revealed on social media sites. It’s a powerful tool to be incorporated into existing online marketing solutions.
Are JC Penney Paying Attention?
Posted by Chris Penrith February 25, 2011Categories: Marketing | No Comments
There’s been a lot of press about the SEO mistakes of JC Penney in the industry. If you’ve been paying attention, chances are you’ve seen them in one of the numerous articles written on their extraordinary, first-position rankings and the subsequent exposure of the ‘black-hat’ link building techniques they used to achieve it. There are plenty of in-depth examinations of the techniques JC Penney used, and the repercussions it was subjected to by Google.
Controlling Your Audience
Posted by Chris Penrith February 25, 2011Categories: Internet Marketing Training, Social Media | No Comments
I want to talk about the relationship between SEO and Social Media. Specifically, I want to discuss just one of the many different interactions between the two fields – the idea of Search Engine Optimization acting as a gateway for Social Media programs. To make the idea even more specific, I want to examine it with the idea of ‘exclusivity’ in mind. Can Search Engine Optimization be seen as ‘controlling’ who finds and therefore partakes in a Social Media Program? Can it ‘set the stage’ for the demographics and audiences you wish to target – and only them?
I wish it could be Christmas (in my Adwords campaign) everyday
Posted by Vicky Scott February 9, 2011Categories: Pay per Click | No Comments
No, you aren’t going mad or have slept through the whole of 2011 and woken up in December. Although February isn’t the most obvious time to talk about preparing your PPC campaigns for Christmas, but maybe like buying Christmas presents for your entire family or filing your tax return, getting ready early can actually pay off…
Terrorist Strike Destroys Space Elevator
Posted by Alex MacFarlane December 23, 2010Categories: Internet Marketing Training, Social Media | No Comments
“24 September 2010.
The Phoenix Elevator was destroyed tonight in a terrorist strike following a tense stand-off in orbit. Shortly after twilight, three warheads broke the 4000 kilometre long structure into thousands of pieces, wreaking havoc with a U.S.-Eurasian commando operation that was on the point of retaking the Elevator. U.S. officials say that a previously-unknown terrorist group called Autumn Rain has claimed responsibility…”
What is this? The plot of the latest science fiction movie? The latest computer game? No. It’s from the breaking news page of a website called Greater American News, and it’s part of a viral marketing campaign for a novel.
Twitter Tactics You Should Be Using, Part Two
Posted by Chris Penrith December 21, 2010Categories: Marketing, Twitter | No Comments
Pic by Colvetivo Malbembe.
In my last post, I talked about the concept of Twitter as an Invitation Engine.
It’s a theory of Twitter marketing based on a few different methods I’ve observed, and I discussed it in a little more detail in my previous blog post Twitter Tactics You Should Be Using, Part One. I’d recommend a quick read; but the online marketing solutions in these examples don’t need any in-depth theory to appreciate or understand.
