In the wild and wonderful world of SEO, one term that’s worth investigating a little is ‘linkbait’. Put simply, linkbait can consist of any content on a website designed to get attention and encourage other people to link to that content. As inbound links are a major factor in improving the search engine rankings of a particular page, you can imagine that many an SEO marketing agency, like ours, is always looking for new and exciting ways to generate linkbait.

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If your head spins with the mere mention of SEO, or you would merely like a refresher course to update those rusty, online marketing skills, then come and experience the LeadGenerators’ internet marketing seminar on the 21st October.

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Image by Michael Heilemann

The future isn’t what it used to be, you know. And nowhere is this truer than in the world of online marketing solutions. Here at LeadGenerators, we’re known for keeping a watchful eye on the ‘just-about-to-happen’ that would put an ancient Greek oracle to shame. Which is why we were quite intrigued to read an article that seems to be written along the same lines.

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Question:

I was talking to one of my technical bods the other day and he mentioned the practice of cloaking a website. I presume turning my website invisible wouldn’t help me any with my traffic or anything, but he seems to think it was a good idea, and they’re the ones running the show anyway, but I’m curious. What exactly is cloaking, and what good is it?

Thanks,

Paul, Lincoln

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Photo by paddyeason

When you’re contemplating SEO techniques, Simon Cowell isn’t a name you might immediately associate with online marketing. Whether you’re a fan or a critic, he remains a divisive figure in the media – and it’s this division that’s led to an interesting question in the world of online marketing. Just how far can internet optimisation techniques affect public awareness of a brand – or persona, as the case may be?

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Question:

I have been to an internet marketing seminar, and have begun implementing certain SEO strategies in my website, but there is an area I am confused about - can I achieve better rankings in search engines, if I place a site map on my website?

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A question we can foresee popping up in our next internet marketing seminar, is the news that the ASA will be granted power to police and govern all online advertising.  The office has been abuzz trying to understand how - if - this will affect an SEO company such as us.

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