At LeadGenerators we love to experiment with our writing styles, whether it’s by swapping ghost stories for tales of celebrities to see which article spreads better or using websites such as Twitter Search and Hot Trends to write link articles based on topics that people are already searching for.
We all have very different writing styles, so we wanted to see how it would pan out if we all wrote a link article together. We decided to draw up a few ground rules before we got writing in order to make the experience more enjoyable. The idea was that each writer in turn composed a paragraph of 125 words. The writer would then change the text of their article into white font, whilst leaving various random pieces of text showing in order to arouse suspicion.
Of the four writers who participated. I was the third person to get the Word document which we had seasonably entitled ‘Round Robin’. The two writers before me had left sentences full of words like ‘organic search’ and ‘Shakespeare’. I was confounded as to what the writers before me had written and decided to carry on my paragraph with talk about the importance of relevant content in SEO.
I’d noticed that our articles sometimes ended up on rather bizarre sites. For example, an article about the beaches of Son Bou would sometimes end up on a website dedicated to quitting smoking or beating drug addiction. I formatted my text so it couldn’t be seen but kept random sections in black ink such as Son Bou beaches and how to quit smoking. I was pretty sure that the next writer wouldn’t be able to gauge anything that I was talking about, so I was looking forward to seeing the paragraph that Fiona had constructed.
Once everyone had written their part, we all crowded around a computer and highlighted the text to see how our finished article read. What we found is that surprisingly our article wasn’t a total write-off. Okay, we didn’t have one long article that made perfect sense but we did have two shorter articles that made complete sense. After a quick clean up and the addition of a couple of joining sentences we had two perfect articles that could have been submitted to any respectable article submission site.
This experiment was not only a great way of producing content that was both unique and informative but, more importantly, it taught us the value of creating a good link article. The article spread nicely and was picked up by all the standard article submission sites, yet it hadn’t taken us that long to compose, with all our separate pieces. However, by choosing a topic that was interesting for readers and writing it in a manner that was both engaging and chatty, we had ensured that our article was an all round success.
If the Round Robin experiment taught us one thing it was that it didn’t matter how long an article was, or even how many writers, it took to write it but as long as the article was key phrase rich and could spread, creating good quality back links, our work had been a success.
