Fresh content as part of an SEO strategy is enormously important to boost websites’ ranking in Google. The fact is, Google spiders favour sites with fresher, more relevant content, and reward them with higher positions in the SERPs (Search Engine Results Pages). To put it simply, Google spiders visit the sites they like more frequently, so adding fresh content regularly will make them habitual visitors.

And when a site increases its position on SERPs, an increase in its traffic is sure to follow. So the theory is simple, but of the utmost importance. Web content writing should be one of the core elements of any SEO strategy, and it is imperative that sites have fresh, frequently updated copy.

We’ve found blogs to be a great way to keep sites’ content up-to-date. If they’re created as a subdomain of the site, Google will associate the fresh content of the blog with the main site, and reward the site with higher search engine rankings accordingly.

To get the most out of the content on your blog, be sure to apply the usual SEO strategy to your posts. Make sure your posts are key-phrase relevant in their content, title tags and meta tags, and submit posts regularly. They can be a great way to build up a library of keyword enriched, relevant content, and Google will be able to see that the site’s copy is fresh, based on the frequency of the blog posts.

In time, your blog itself will begin ranking for the key phrases relevant to your company, and you will essentially be getting double exposure – your brand will appear in the SERPs for both your blog and your main website./p>

We’ve found blogs to be immensely successful tools for our clients’ SEO strategies, as they’re such an effective and easy way to create new, relevant content. Google acknowledges this new content, and awards the sites better positions the SERPs, resulting in an increase in traffic and ultimately in higher conversion rates.