It seems that everyone is having a stab at top travel trends.

Following on from a previous post of mine, I thought I would post what PhoCusWright considers the most important consumer travel trends shaping today’s marketplace (keep in mind that these are the the USA market).

I received this in an email and I could not find a webpage to link to so I have just copied from the email. Recessionary markets provide extraordinary opportunities to observe shifts in consumer behaviors and attitudes. PhoCusWright projects that the total U.S. travel market will decline 11% in 2009, returning the industry to pre-2006 levels.

Top U.S. Traveler Trends

When it comes to online spend, Generation Y has come of age and is overtaking the baby boomers.

Twenty-five to 34 year olds are spending the most per household on travel and 18-34 year olds are significantly more likely than older age groups to indicate that they plan to travel more this year.

While boomers are commonly described as the wealthiest generation, the 45-64 age group is spending the least per household on travel and is also the most likely to reduce travel spend this year.

It is going to get worse before it gets better

Consumers who spend more than average on travel are more likely to reduce travel expenditure this year, and those that spend less than average are more likely to actually increase travel expenditure this year. The result of this mixed bag of intentions is that overall expenditure will decline considerably across the board, but budget brands will experience a smaller decline than upscale brands.

Online travel agencies will fare better than other channels

It may seem surprising given the recent flurry of fee cuts and revenue-eroding promotions from online travel agencies (OTAs) like Expedia and Orbitz, but OTAs will outperform other channels in year over year bookings because of their consumer base.

Online travel is mature but not saturated

Though the majority of travelers typically book online, there is still plenty of opportunity to grow online transactions. Consumers that spend the most on travel still use a mix of online and offline methods.

Travel search engines are (finally) making a mainstream impact

Travel search engines like Kayak are not new to the travel industry, but are now becoming a mainstream element in the travel planning process. Over a quarter (28%) of travelers typically turn to them when shopping for travel and new entrants like TripAdvisor will continue to broaden the audience.