Video Made the Marketing Star
Posted by Julietta Henderson April 28, 2010Categories:Marketing, Search Engine Optimization |
It seems more and more businesses today are plugging in to online marketing solutions alongside traditional marketing. It’s a good thing too because, depending on a company’s core business, the vast majority of leads and conversions come from online sources.
At LeadGenerators we are lucky to work for a guy who not only walks the walk, but he talks the talk as well! Frank is a highly experienced Online Marketeer as well as being an accomplished proponent of Internet Marketing training. In association with the Institute of Travel and Tourism (ITT) and other industry associations, Frank will be presenting a series of Internet Marketing Seminars throughout the year.
As the first one is coming up pretty soon we wanted to expand our creative horizons a little.
Instead of just sending out an email or posting something static on our website, we decided to jump in and make a video; featuring internationally renowned superstar, Frank Orman, in the leading role. From our creative team we cobbled together a crew of director, cameraman, producer, editor, make-up artist, caterer, wardrobe advisor – well ok, it was just Fabio and Frank – and after surprisingly few outtakes, managed to come up with something not half bad for a first attempt.
We don’t know if it was Fabio’s direction, Frank’s smiley face, or his obvious enthusiasm for Internet Marketing training; but the response to the first ITT seminar has been overwhelming. Normally Frank keeps numbers for these Internet Marketing seminars quite small, but for this one (is it because it’s the first for 2010, or is it because our video has people clamouring to meet Frank?), he had to expand slightly to accommodate numbers.
Whatever the reason, it’s a good sign that business is sitting up and taking notice of Online Marketing and becoming more progressive with their marketing solutions. On the negative side, Frank hasn’t yet approved the big-budget stunt scenes for the next LeadGenerators video. Watch this space…
If you are interested in registering for one of our upcoming seminars, why not give us a call on 030 8878 3739 or email us at seminars@leadgenerators.co.uk














