LeadGenerators Online Marketing for IFAs and Financial Services

IFAs of all people should get value for money!

In a fast-changing marketplace, LeadGenerators have built an enviable reputation of developing profitable online marketing strategies for the finance industry.

Although many online marketing companies will tell you, correctly, that traditional marketing concepts do not adapt well to the online arena, we take this process one step further. LeadGenerators’ experience has shown us clearly that the same online campaigns should not be adapted to all market sectors.

IFAs require a separate strategy, as the sector is functionally different from other industries such as travel and entertainment. A central feature of financial product site marketing is the enquiry form to generate quality leads, a layout which LeadGenerators use to great effect.

The LeadGenerators unique 3-Point Marketing Plan for Financial Services delivers conversion rates that the rest can only dream of!

In our experience, a particular feature of online marketing for the IFA sector is the soaring Cost per Click, and resultant Cost per Acquisition figures. As more and more companies join the headlong rush for positions on the Google and Overture, the cost or achieving good positions is constantly rising, to the extent where the outlay per acquisition often exceeds the value of the resultant lead!

As an example, sites appearing on the first page on search engines such as Google, Yahoo or MSN can pay £3, £4 or more just to have someone click through to their site! This rate is not profitable for the majority of IFAs. LeadGenerators have developed Pay per Click (PPC) campaigns that not only deliver more targeted traffic but also cost far less. This together with the right website conversion strategies that convert traffic into leads at a rate of up to 25% (the industry standard is just a few percentage points) results in far more effective campaigns at a lower advertising spend.

LeadGenerators have pioneered a new, highly successful, three-pronged global internet strategy designed specifically for IFAs. We call it our 3-Point Marketing Plan.

Point 1 – Keyword Research: To avoid paying excessive amounts per click, we focus on in-depth and up-to-the-minute keyword research. Our keyword campaigns are created using the concept of the “long tail”, and exceed many hundreds of keywords and phrases. It is not easy to find niche groupings of keywords that represent more targeted traffic that cost less per click but we know that the larger the campaign, the better your return of investment.

Point 2 – Search Engine Optimisation: As trends shift in search marketing, it is becoming more evident that wise IFAs have to invest more time and budget Search Engine Optimisation (SEO) programs, to supplement and perhaps eventually take over as an engine of growth from the PPC campaigns. Industry predictions show that SEO should ultimately represent up to 70% of all traffic from search engines.

Point 3 – Site Conversion: We make sure your site will convert more traffic into leads and requests for quotes. LeadGenerators know what makes a site convert. What’s more, our sites convert at a great rate! Compared with an industry average of just a few percentage points, LeadGenerators’ sites consistently convert traffic to leads at a rate of 15 to 25%

Lead Generators 3-Point Marketing Plan for IFAs. Well worth your investment!