Learn how to increase your profits on the internet, develop effective online marketing campaigns, keyword research, pay per click, search engine optimisation, site conversion strategies, and email marketing strategies.

(pdf format)

Seminar profile

As part of our ongoing tour operator training program, we have teamed up with LeadGenerators, one of the UK ’s leading online marketing agencies to offer a free seminar on internet marketing.

The seminar will take place in our offices at 46 Eaton Place, London on June 6th 2006.

The seminar is designed to help operators and agents develop stronger and more effective internet marketing programs to boost sales online of holiday packages to Hungary and other destinations.

What we cover:

The Difference between Offline and Online Marketing: Understanding the important differences between these
two approaches is crucial to developing an effective strategy online.

Keyword Research: Keyword research is the cornerstone of all search marketing and we will cover how to research keywords and how to decide which ones are worth incorporating into your campaigns.

Search Marketing: The two major types of search marketing will be covered in depth:

Pay per Click: We will cover tools and techniques for improving the effectiveness of pay per click campaigns and how to ensure that they deliver the right number of targeted leads at the right price. We will also cover the different pay per click search engines (Google, Overture, MIVA, and Mirago) and discuss how to select those that suit your campaign best.

Search Engine Optimisation: As optimisation should represent about 70% of your targeted traffic, it is important to learn how search engines think and what they want in order to get good positions for your website on the most suitable keywords.
We will cover the important aspects of optimisation. These include keyword research, the considerations for site build, site structure and navigation issues that can improve your rankings, keyword rich copy on your site and in your code, how to develop effective links programs, Web PR and what it can achieve, and xml site maps.

Site Conversion: On the internet your website is your salesperson. How good a salesperson it is depends on factors such as ease of navigation, site copy, speed and ease of online purchasing. You will learn techniques and tips that improve site conversion to increase your leads and sales.

Email Marketing: Direct email campaigns are one of the most established and effective forms of internet marketing today. They are also a very cost-effective way to build customer loyalty and bring in repeat business. We will cover the basics of using email marketing to develop relationships with your market that will turn into sales.

After our seminar, your should be armed with the knowledge and tools to make a real difference to your internet marketing program and to boost your company’s sales of packages to Hungary and other destinations online.

If you would like to attend our internet marketing seminar, please book your place by filling out the attached registration form or you can download a PDF booking form on www.leadgenerators.co.uk/seminars/hungary/bookingform.pdf

For further questions, please contact us at marketing@leadgenerators.co.uk