As a regular reader of trade magazines, blogs and online news, I have noticed a sharp rise recently in the amount of online marketing articles with titles such as ‘The Customer is Queen’, ‘Marketing to Women’ and ‘An Insiders Guide to Selling to Women’. While offline marketing is clearly tapping into the buying power that women hold, with advertisements tailored specifically towards women as the main consumer, it seems that online marketing has not yet tapped the rich seam of women purchasers. More

This month’s look at what’s new online is one for all you tech-heads out there. Let’s look at Google’s site ranking methods… More

Welcome to the LG Search Index, LeadGenerators’ own unique, pioneering index of what internet users are searching for on a month-by-month basis.

We have selected the ten largest commercial industries online, and each month we actively monitor the changes in the number of users searching in that sector. More

This is the second part of eight in my guide to Search Engine Optimisation; the part art, part science approach to getting your site listed in the search engines and attracting traffic to your site. Part one is available here.

Remember, SEO is no instant wonder, and it takes time to get it right, but the traffic that SEO generates costs you nothing (unlike Pay Per Click), and should eventually make up 70% of all traffic to your site. Ears pricking up? Then let’s move onto part two with no further ado; optimising your site for the best keywords for you. More

Everyone’s talking about blogs, but should you have a blog on your site? What are the benefits and the disadvantages to a marketing blog? More

Q: I’m getting plenty of traffic to my site, but none of it is converting into sales! What can I do to improve my landing pages? -- Mel, Coulsdon

A: Now that really is a million-dollar question, Mel! Newsletter space precludes any more than four important points, but if you want to learn more, then you can always email frankorman@leadgenerators.co.uk for more information. More