For each of the ten industries we use a basket of keywords, where each keyword represents one of ten important sub-sectors within the industry.
Online Trend: Automotive Makes A Fast Getaway
As the above table shows, all ten of our industry sectors increased their traffic in March in comparison to the previous month. As we take a daily average of visitors, the fact that February has 28 days and March has 31 has no bearing on the results. This is the real start of the main shopping season, and online sales are rising, as people shake off the winter’s depression and look forward to warmer days and emptier bank accounts.
The biggest increase was seen in the automotive and transport sector; this went up 60% in comparison to the previous month. How can we analyse these results? Do they mean that the whole of Britain rises up as one in spring to dust the car off and get out on the open road? Or does it show a country desperately scouring the net for petrol for less than a pound per litre?
The retail and publishing sectors also rose substantially over the month, whereas the services and entertainment markets remained fairly flat.
Are you involved in any of these sectors? We want to hear from you to get your views on what these trends are all about. Please email me at huwthomas@leadgenerators.co.uk with your comments.
Sub-Sector Trend: Finance
The biggest change here is in the ‘adverse mortgage’ sector, which our results indicate dropped by 60% on a month-to-month basis. Interestingly, the term mortgage was not affected in the same way; instead climbing by 30% compared to the previous month. Savings was the biggest climber; up by over 50%. This move perhaps reflects the impending end of the tax year on April 5 th as users become more aware of their savings.
After consulting with one of our clients in the industry, we found that the chart mirrored his results, although our results for ‘adverse mortgages’ were more extreme than in his experience.
Are you an IFA? We are always thrilled to hear your interpretation of what these stats mean. Please send your comments to me at huwthomas@leadgenerators.co.uk
Next month, the LG Search Index will return with a look at subsector changes in retail. |
