Hi Readers!
Things are certainly getting hot around LG Towers, and I'm not talking about the weather! We've been cooking up some red-hot reading for you this month, starting with our Sizzling Statistical Guide to the Right Things to Look at in your Analytics product, and also including our Sweltering Search Index, the Molten Meta Tags Guide and our Incandescent Investigation into Landing Pages.
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Hello and Goodbye Department
Welcome to Salima, our newest contributor, who has been looking at this month's Search Index, and has a lot to tell you about the importance of Landing Pages to your PPC campaigns.
Finally, it's a fond farewell to long-time Newsletter contributor Angela, who's off to exotic pastures new in Prague, Boston and, erm, Reading.
See you by the pool,
-- Frank Orman
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So, your company has an online presence and you have invested time and money in designing and building your site and working on the SEO and PPC campaigns that are (hopefully!) delivering high-converting traffic. What next? More
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Good teachers will tell you how vital it is to repeat important information as part of the education process. As our seminar series has expanded, we find that the one subject that is particularly of interest (and importance) is that of landing pages.
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This is the fifth part of eight in my guide to Search Engine Optimisation; the part art, part science approach to getting your site listed in the search engines and attracting traffic to your site. The previous parts, 1. Common Design Faults, 2. Choosing Tasty Keywords, 3. Your Title Tag and 4. Site Copy are all available by clicking on the appropriate link.
Remember, SEO is no instant wonder, and it takes time to get it right, but the traffic that SEO generates costs you nothing (unlike Pay Per Click), and should eventually make up 70% of all traffic to your site. 70%, you say? Then let’s not dilly-dally and move into part five of our SEO trip.
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The automotive and transport sector has witnessed a decline since last month, but still nearly 59% up since February. Property searching has been steadily decreasing since its uplift in March. Transport, technology and publishing have also decreased slightly. The finance, retail, entertainment and services sectors have all grown in terms of search in the last month. More
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Q: Hi Huw. Can you shed any light on day parting? I heard it mentioned on a forum but no-one explained what exactly it meant. Would it be good for my Pay per Click campaigns?
- Rob, Stoke-on-Trent
A: Hi Rob. Thanks for your question. Day parting is a feature available in various Pay per Click systems, which allows you to decide what times and which days, your ad shows and when it doesn't. More
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If you have any questions or articles you would like to feature here then send all comment to newsletter@leadgenerators.co.uk |
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