Hello and welcome to this month’s newsletter.
Toby and I have just returned from the ITT Travel Conference in Oman and boy! was it hot over there. Kevin May and his blogging team have summarised some of the major issues discussed at the conference at the Travolution blog (http://www.travolution.blogspot.com/)
Back in London now, and even 30 degrees doesn’t seem that hot any more, but in between watching the World Cup and supping red berry smoothies we’ve put together another edition of the LeadGenerators newsletter for you lucky readers. This month we’re focusing on the nitty-gritty by looking at how we can measure the return on investment of these search marketing campaigns; we’re taking a look at writing copy for the search engines and investigating the latest LeadGenerators seminar campaigns…
-- Frank Orman |
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 This article marks a new emphasis for the newsletter. This month we will concern ourselves with less technical matters; one for all those guys and girls who want us to get down to the nitty-gritty and tell you how to make marketing and spend decisions for your Pay per Click and Search Engine Optimisation. It’s not that hard! You just have to know what you’re measuring… More
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At LeadGenerators we’re all very excited about our latest series of internet marketing seminars, which we are holding in conjunction with national tourist boards. The first seminar, which we ran in association with the Hungarian Tourist Board, was a huge success, so much so that we had to add a second date for later in the month to serve all those who couldn’t fit into the first date. More |
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 This is the fourth part of eight in my guide to Search Engine Optimisation; the part art, part science approach to getting your site listed in the search engines and attracting traffic to your site. Click on the links for the previous editions: 1. Common Design Faults, 2. Choosing Tasty Keywords and 3. Your Title Tag.
Whether a site is online for commercial or not-for-profit aims, everyone wants to be seen online, and I’m going to tell you just how to achieve it. This series of articles will show you the eight crucial stages in improving your website so that your site will get more and better traffic from the search engines.
Remember, SEO is no instant wonder, and it takes time to get it right, but the traffic that SEO generates costs you nothing (unlike Pay Per Click), and research shows that search engine users click on organic listings 70% of the time and paid search only 30%. Ears pricking up? Then let’s glide into part four with no further ado; optimising your site for the best keywords for you. More
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The latest results of the LG Search Index have been released, and the automotive and transport sector is the big gainer over the last month, recording almost 90% more searches than for the same keywords in February. Most of the other sectors stayed fairly stable in May compared with their April results, with signs of life in the travel, tech, publishing and services sectors. More
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Q: Hi Huw. Recently there has been a lot of talk about social networking sites on the internet. Could you explain what these are all about? Can I use them for marketing online?
- Wayne , Purley Oaks
A: A very timely question, Wayne . This was a hot issue at the recent ITT Conference in Oman , and was discussed at length by Nick Jones of Yahoo! Search Marketing. Social networking sites, of which the biggest players are currently MySpace, Friendster, Facebook and Bibo, achieve huge traffic – did you know that MySpace is the 6 th most viewed site online? More
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If you have any questions or articles you would like to feature here then send all comment to newsletter@leadgenerators.co.uk |
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