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LG Search Index: House and Garden Everyone makes a run for the garden!
On the sector search this month we’re taking a look at the household sector and seeing what’s moving fastest is the house and garden segment. The big story here is the rise of the garden furniture, which in May recorded three and a half times as many searches as in February, although the volume is still below household mainstays such as furniture and bathroom goods. The Great British Summer has apparently tempted the ever-optimistic Brits to search for such items as patio chairs, hammocks, tables and gardening accessories. On the other hand, searches for cleaning and maintenance products have fallen by fifty-six per cent in three months. Has the appetite for spring cleaning vanished with the first rays of sun?
However, the garden might have some competition this June, judging by the quiet roads and empty off-licences whenever an England game is on. Searches on the term ‘England football shirt’ recovered from a slight dip in April to post a large increase in May; and the June figure is certain to be higher still. This is however a short-term trend that on current form will end abruptly in the quarterfinals…
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Feb |
Mar |
Apr |
May |
England football shirt |
100.00 |
150.98 |
105.34 |
228.48 |
Do you sell products for the house and garden online? We are always thrilled to hear your interpretation of what these stats mean. Please send your comments to me at huwthomas@leadgenerators.co.uk
Next month, the LG Search Index will have another look at the travel sector to see what’s changed over the year so far in the different subsectors.
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