Volume 2 issue 1 : March 21 2006

This month LeadGenerators turns two!
To mark this auspicious event, we have given our monthly newsletter a face-lift, and today we are proud to launch Volume 2, Issue 1. We have updated the graphics and hope that you find the new layout and article style more readable, more interesting and more fun.
Getting straight into this issue, this week we’ve been test-driving MSN AdCenter before its full launch, currently anticipated sometime in June. Huw is offering the first part (of eight) of his easy to understand guide to SEO ( from Soup to Nuts), we look into our crystal ball to uncover the new opportunities that Web 2.0 promises businesses online and lastly, we introduce LG Search Index, our look at the seasonal trends in search; focussing this month on sub-sectors of the travel industry.







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Can MSN AdCenter Compete With The PPC Big Boys?

This week we at LeadGenerators have been trying out the all-new MSN AdCenter, the new Pay Per Click engine that is slated to make its full appearance in June. It is always good to have different services competing for the attention of our online marketing clients, and we hope that the new AdCenter will give your campaigns more traffic and possibly even at a lower price. More


Huw has been busy this week teaching the world about Search Engine Optimisation (AGAIN!); the part art, part science approach to getting your site listed in the search engines and attracting traffic to your site. Everyone wants traffic to their site, and this guide will help you get there. SEO is a gradual process, but the traffic generated costs you nothing (unlike PPC), and should reach 70% of all traffic to your site. Got your interest? Then let’s kick off with some basic design notes. Huw, its all yours! More


They Guaranteed Me No. 1 in Google, Should I Believe Them?

Q: I had an email in my inbox yesterday guaranteeing me the No 1 position in Google and Yahoo! if I signed up to their SEO services. Are these guys legit? - Len Bradley, Canterbury

A: Steer well clear, Len! No reputable SEO company makes guarantees like that. The only way to get guaranteed placements is to purchase them via the sponsored listing programs. More


Web 2.0: Content Not Budget Gets Results

Each issue we turn the spotlight on a new technology or buzzword in the online world and investigate the potential for our clients. This month we’re looking at Web 2.0. It’s been doing the rounds for a while now but what can Web 2.0 do for your business? More


LG Search Index for Travel

Ladies and gentlemen, put your hands together please for the LG Search Index; this newsletter’s exclusive guide to what your customers are looking for on the net each month of the year!

The complete LG Search Index will map out traffic and search patterns for major online industry sectors and their sub sectors. When is traffic up for your industry – and when is it down? The results may surprise you… More